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Fashion Direction: Brand & Communication Management, Master Degree

Milano Fashion Institute, Italy

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The award How you will study Study duration Course start Domestic course fees International course fees
Master DegreeFull-time1 yearJanuaryEUR 16800 per yearEUR 16800 per year

About Fashion Direction: Brand & Communication Management, Master Degree - at Milano Fashion Institute


It is not just about the fashion shows or shootings, of course: the big brands have a true cultural identity, be a new avant-garde or a century-old heritage. It is a capital built through careful branding and communication strategies, which can make the fortune - or the ruin - of even the biggest fashion houses. Knowing how to valorize these areas and how to design communication capable of leaving a mark is one of the most complex - and most rewarding - jobs one can do in the world of Fashion and Luxury.

The Master in Brand & Communication Management trains the specific figure who deals with the communication and voice of a brand at 360°: from advertising campaigns, events, press releases, and public relations to social media. A figure that - today more than ever - is among the most in-demand by fashion brands: Gen-Z and new market segments are radically transforming the typical communication, media, and digital scenario. The DNA of brands, the 'myth-making' strategies, and the cultural heritage of brands are translated into new languages and cultures: from digital to physical fashion. That's why fashion brands are looking for a new generation of communication professionals: capable of managing digital change. That's exactly what you will learn to do in this master's course.

The Master Course is completely in English

During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.

Key facts

Welcome day: January 19, 2024
Orientation week: January 22-26, 2024
Ceremony and lectures’ start: January 29, 2024
Lectures' end: October 18, 2024
Internship: starting from October 2024
Master: 1st level University Master, 60 ECTS
Duration of the Master: 1 year, 1200 hours

Location: BY PRESENCE on campus, Milan. It's possible to attend the Master by distance too.

Learn more about Fashion Direction: Brand & Communication Management, Master Degree - at Milano Fashion Institute

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Entry requirements

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Student reviews of Milano Fashion Institute

Find out what students say about Milano Fashion Institute

Corinne Biasizzo, Alumna (Brand & Business Management) - Marketing & Communication Assistant, Moncler

Milano Fashion Institute has contributed to my personal training giving me the opportunity to stay in an international environment and learning how to relate with people from all over the world.

I understand how this international context is essential in order to learn how to relate with people with different thoughts and cultures, in fact the teaching method is very practical and focused on what we will find into the working world. This method allowed me to get prepared for the new and complex environment of the world of fashion: thanks to the valuable advices of the teachers, stress and difficulties are faced with a mature and correct approach.

Moreover, I was lucky to start my internship very soon, before the end of the lectures’ period: my role is to follow the Marketing and Communication Director, coordinate the various departments (Press, Events, Digital, Corporate Image) and collaborate in various projects of different areas. At the beginning was six-months internship, subsequently they have interrupted the internship in order to hire me. Now my role is more defined and with more responsibilities that allow me to learn and grow both professionally and personally especially because I am still at the beginning of my career

Viviana Sofia Duque, Alumna (Brand & Communication Management) - Press & Pr Assistant, Sergio Rossi

Getting to know people from all over the world and working with them towards a common goal, was definitely the best part of MFI’S master. I think that sharing and brain storming with people that you’ve just met and that have different backgrounds not only cultural but professional is a challenge. Definitely is the most difficult part, but was also the one that taught me the most.

About the internship experience, it was very different from what I expected,I had the opportunity and if I may say the privilege to make part of the PR office at Sergio Rossi, an Italian Company that produces first quality handmade shoes. It was a full immersion experience right from the beginning. I am working with 5 fantastic tutors that had taught me a lot and help me anytime with any question I have. Team work here flows with lots of harmony thanks to a great organization.

So far so good, right now I am really looking forward to Milan’s fashion week and every experience that comes with it!

Flavia Calisti, Alumna (Brand & Product Management) - Accessories Product Assistant, Jil Sander

My experience at the MFI absolutely has helped the growth of my professional role. I could deepen known topics such as: Brand Management, Licensing, Fashion Marketing, Brand Communication, Brand Design, Merchandising & Pricing that I haven’t studied during my undergraduate. 

I think it is important to have an overview of the fashion system: from the collection structure and product development up to the brand communication and product itself. In fact, to acquire the global knowledge of the dynamics and processes within a fashion company makes easier the dialogue between the various departments.

My work experience was definitely the perfect end of my MFI course. I was lucky to find a challenging environment, where I was able to apply the knowledge gained during the months of lessons and acquire other competences. Generally speaking, 

I am very satisfied about my MFI Master Program.

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