Fashion Direction - Brand and Communication (Master Degree)

Italy

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The award
Master Degree

How long you will study
1 year

Domestic course fees
EUR 15800 per total

How you will study
full-time

Course starts
January

International course fees
find out

All study options

About Fashion Direction - Brand and Communication at Milano Fashion Institute

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing.

As a matter of fact, companies are conceiving these roles as based on multidisciplinary competences and on the ability of interacting with various “cultural languages”, understanding the sophisticated different feelings, moods and approaches that different market’ segments and targets possess,with traditional and digital tools and channels.

Thus, the capability to translate this cultural D.N.A. and heritage into policy and managerial guidelines for the different processes involving brand positioning, advertising and marketing, communication and promotion is the next challenge that companies are facing.

Visual imagery, communication conception, digital management, layout design, events and press management are the founding pillars of this profession. Milan – the Italian capital city of communication – the ideal setting and a competitive edge for a comprehensive learning environment.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMaster DegreeHow you will studyFull-timeHow long you will study1 year
    Course startsJanuaryDomestic course feesEUR 15800 per totalInternational course fees find out

Notes about fees for this course

Deadlines
Start of registration: 25 January 2019
End of registration: 29 November 2019
Orientation day: 17 January 2020
Lectures’ start: 20 January 2020
Duration of the Master: 1 year, 60 credits, 1200 hours
Internship: starting from September 2020

Entry requirements

What level of English proficiency is required?

A suitable level of understanding and expressive ability of the English language is required. It corresponds to an upper intermediate grammar and communicative level.

Is it necessary to have certificates of proficiency (ie TOEFL, GMAT, etc)?

No, we do not require certificates of proficiency. During the selection interview, the Academic Committee will assess the listening, comprehension and expressive abilities of the candidate.

What students think about Milano Fashion Institute

    Corinne Biasizzo, Alumna 2016 (Brand & Business Management) - Marketing & Communication Assistant, Moncler

    Milano Fashion Institute has contributed to my personal training giving me the opportunity to stay in an international environment and learning how to relate with people from all over the world.

    I understand how this international context is essential in order to learn how to relate with people with different thoughts and cultures, in fact the teaching method is very practical and focused on what we will find into the working world. This method allowed me to get prepared for the new and complex environment of the world of fashion: thanks to the valuable advices of the teachers, stress and difficulties are faced with a mature and correct approach.

    Moreover, I was lucky to start my internship very soon, before the end of the lectures’ period: my role is to follow the Marketing and Communication Director, coordinate the various departments (Press, Events, Digital, Corporate Image) and collaborate in various projects of different areas. At the beginning was six-months internship, subsequently they have interrupted the internship in order to hire me. Now my role is more defined and with more responsibilities that allow me to learn and grow both professionally and personally especially because I am still at the beginning of my career

    Viviana Sofia Duque, Alumna 2016 (Brand & Communication Management) - Press & Pr Assistant, Sergio Rossi

    Getting to know people from all over the world and working with them towards a common goal, was definitely the best part of MFI’S master. I think that sharing and brain storming with people that you’ve just met and that have different backgrounds not only cultural but professional is a challenge. Definitely is the most difficult part, but was also the one that taught me the most.

    About the internship experience, it was very different from what I expected,I had the opportunity and if I may say the privilege to make part of the PR office at Sergio Rossi, an Italian Company that produces first quality handmade shoes. It was a full immersion experience right from the beginning. I am working with 5 fantastic tutors that had taught me a lot and help me anytime with any question I have. Team work here flows with lots of harmony thanks to a great organization.

    So far so good, right now I am really looking forward to Milan’s fashion week and every experience that comes with it!

    Flavia Calisti, Alumna 2016 (Brand & Product Management) - Accessories Product Assistant, Jil Sander

    My experience at the MFI absolutely has helped the growth of my professional role. I could deepen known topics such as: Brand Management, Licensing, Fashion Marketing, Brand Communication, Brand Design, Merchandising & Pricing that I haven’t studied during my undergraduate. 

    I think it is important to have an overview of the fashion system: from the collection structure and product development up to the brand communication and product itself. In fact, to acquire the global knowledge of the dynamics and processes within a fashion company makes easier the dialogue between the various departments.

    My work experience was definitely the perfect end of my MFI course. I was lucky to find a challenging environment, where I was able to apply the knowledge gained during the months of lessons and acquire other competences. Generally speaking, 

    I am very satisfied about my MFI Master Program.

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