This Master's programme takes a firm cross-media approach and aims to foster an entrepreneurial approach, leadership skills, and creative thinking. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies.
With a large network of more than 500 partner companies, our students have unmatched proximity to the media and design industry. Through exciting practice-projects with our partners, students have the opportunity to gain real work experiences while studying. The Master's degree is aimed at young professionals and recent graduates from the fields of media studies, business administration, brand management, communications, media publishing or related areas.
The programme is taught in English and is offered at the Munich and Berlin campus.