Design Thinking for Business Transformation, Summer School, IED – Istituto Europeo di Design

“Design is an important tool for social innovation”

Ginevra Franchi studied at IED Milano the three-year course in Product Design and completed her academic background with a Master's in Design, Strategy and Innovation. In 2015, just after graduating of her Master’s, founded Cono Studio, a strategic design studio focused on product and communication design.

Her work has been featured in different institutions such as Triennale di Milano, the Maxxi in Rome, and the Mocenigo Museum in Venice.

“I belive that design is a tool for innovation, especially in the realm of social innovation. This belief has been shaped by my experience in executing various social design projects in Italy and Senegal”, explains.

Discover more about her story at iedalumni.com.

“After studying Fashion Design in Rome, Nicoletta is now Head of Luxury line Fifty Made for The Giving Movement, a sustainable fashion company.

From the classrooms of the IED in Rome to leading a luxury line for a fashion company committed to creating environmentally friendly products, it is sometimes a short journey.

It is this path that Nicoletta Ginetti has followed, an IED Roma Alumna with a Diploma in Fashion Design. She is now responsible for a line of products within The Giving Movement brand.

Nicoletta now holds a key position in a company that pays close attention to the traceability of raw materials and the impact of every product. Consequently, organisations are seeking candidates who are prepared for this paradigm shift, and IED Roma's Master Course in Fashion Design is designed to meet this need. In fact, in this course, students learn how to work with a production fabric that is increasingly committed to making a positive impact on the environment and people.

The philosophy of the brand is very clear: Small acts multiplied by many can transform the world. A set of principles that also guides Nicoletta's work.

Discover more about IED alumni”

“Lean on the network, both people you know and workers in the industry, and ask how they have done it. Their experience will be advantageous to you”

After graduating at IED Barcelona, where she studied a Master’s degree in Fashion Design, she decided to propose one of her ideas to Mango. As a result, Recovo was born, a circular solution start-up for the fashion industry that transform fashion waste as a resource.

“At Recovo, we are committed to projects that seek to positively impact the planet and defend the regeneration of nature. If we had to choose a direction to follow for the coming years, it would be the development of innovative materials and processes that allow us to reduce the use of natural resources through R&D or biodegradable raw materials”, explains in her interview with IED Alumni.

Read the full interview here.