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Brand Strategy and Management, Master Degree

IED – Istituto Europeo di Design, Italy

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The award How you will study Study duration Course start Domestic course fees International course fees
Master DegreeFull-time11 monthsJanuary find outEUR 20100 per total

About Brand Strategy and Management, Master Degree - at IED – Istituto Europeo di Design

Learn how to interpret the world around us, organising your ideas into branding projects where creativity and strategy work together to deliver value. This is what the English-language Master's Course in Brand Strategy and Management at IED Milano is all about

The English-language Master's Course in Brand Strategy and Management at IED Milano explores all processes of brand management, communication and strategy. It provides intensive training through a variety of project-based learning opportunities that change year by year, thus enabling close interaction between students and some of the most attractive international corporations on the market.

You will learn how to look at the world around you with critical insight, translating and condensing your vision into creative solutions. This course is specifically designed for those who want to explore the whole process of brand strategy, strategic planning and digital strategy across a wide scope, putting forward some new, creative solutions.

Over your time on the course, you will be taught by top managers of great expertise, who work as Master's lecturers and enjoy exchanging views with their students, sharing with all of them all the experience acquired from top companies and agencies that they work with. Upon completion, you will be able to successfully move into the world of work, showing how far you can go with your analytical, strategic and creative skills.

Learn more about Brand Strategy and Management, Master Degree - at IED – Istituto Europeo di Design

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Entry requirements

Contact IED – Istituto Europeo di Design to find course entry requirements.

Fees, Funding and Scholarships at IED – Istituto Europeo di Design

Scholarships for courses held in Italy and Spain

IED is committed to supporting the most motivated and brilliant students and periodically launches competitions for Scholarships aimed at rewarding the candidates' motivation, talent and ability. Discover more.

Student reviews of IED – Istituto Europeo di Design

Find out what students say about IED – Istituto Europeo di Design

Ginevra Franchi

“Design is an important tool for social innovation”

Ginevra Franchi studied at IED Milano the three-year course in Product Design and completed her academic background with a Master's in Design, Strategy and Innovation. In 2015, just after graduating of her Master’s, founded Cono Studio, a strategic design studio focused on product and communication design.

Her work has been featured in different institutions such as Triennale di Milano, the Maxxi in Rome, and the Mocenigo Museum in Venice.

“I belive that design is a tool for innovation, especially in the realm of social innovation. This belief has been shaped by my experience in executing various social design projects in Italy and Senegal”, explains.

Discover more about her story at

Nicoletta Ginetti

After studying Fashion Design in Rome, Nicoletta is now Head of Luxury line Fifty Made for The Giving Movement, a sustainable fashion company.

From the classrooms of the IED in Rome to leading a luxury line for a fashion company committed to creating environmentally friendly products, it is sometimes a short journey.

It is this path that Nicoletta Ginetti has followed, an IED Roma Alumna with a Diploma in Fashion Design. She is now responsible for a line of products within The Giving Movement brand.

The philosophy of the brand is very clear: Small acts multiplied by many can transform the world. A set of principles that also guides Nicoletta's work.

How did your path continue after graduating from IED?

Let me start by saying that the IED programme played a significant role in my career development. After graduating from IED, I immediately got into the world of fashion and have never stopped since.

It was after several training internships that I received my first assignment as a Junior Womenswear designer at Roberto Cavalli. Since I held a variety of roles during that period, it served as a stepping stone in my career. I reluctantly left Roberto Cavalli after two years for a higher position at PHILIPP Plein, a pivotal brand in my career. From Junior to Senior, then Head Designer, I was responsible for the women's line of this luxury brand for six years.

What does your work entail nowadays?

Today I am managing a luxury start-up line in Dubai for the brand The Giving Movement, whose name is Fifty Made, which will be available on all platforms and in stores soon.

The Giving Movement is a sustainable brand that has been very successful ever since it was founded three years ago. Similarly, Fifty Made was created with a luxury imprint as a niche brand. Sustainable and entirely Made in Italy.

What role does sustainability play in the fashion world?

I think that sustainability is no longer a taboo in the fashion industry. In order to ensure a better future for the next generation and the planet, more and more brands are contributing to initiatives such as recycling and sustainable production processes.

Nicoletta now holds a key position in a company that pays close attention to the traceability of raw materials and the impact of every product. Consequently, organisations are seeking candidates who are prepared for this paradigm shift, and IED Roma's Master Course in Fashion Design is designed to meet this need. In fact, in this course, students learn how to work with a production fabric that is increasingly committed to making a positive impact on the environment and people.

Marta Iglesias

“Lean on the network, both people you know and workers in the industry, and ask how they have done it. Their experience will be advantageous to you”

After graduating at IED Barcelona, where she studied a Master’s degree in Fashion Design, she decided to propose one of her ideas to Mango. As a result, Recovo was born, a circular solution start-up for the fashion industry that transform fashion waste as a resource.

“At Recovo, we are committed to projects that seek to positively impact the planet and defend the regeneration of nature. If we had to choose a direction to follow for the coming years, it would be the development of innovative materials and processes that allow us to reduce the use of natural resources through R&D or biodegradable raw materials”, explains in her interview with IED Alumni.

Read the full interview here.

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