Organisations are recognising the importance of using data to improve their operation, including marketing. Through skilful collection and analysis of data they can better understand their customers and develop more effective marketing strategies. This has created an increased demand for people who have both marketing and analytical skills. When making hiring decisions, employers are increasingly seeking marketers who can identify relevant insights and apply them to produce informed decisions.
The Marketing Specialisation in UNSW's Master of Analytics is designed to give you those skills. The program is 100% online and delivered in eight-week intensive blocks, so in as little as two years, and while still working, you can gain a comprehensive postgraduate qualification in analytics for marketing, and prepare for a rewarding and dynamic career.