Course Overview
The programme is comprised of 2 compulsory modules followed by a further module of your choice:
Strategic Marketing (mandatory) - The strategic marketing planning process, including how to evaluate and implement it through effective management of resources.
Mastering Metrics (mandatory) - With understanding of key marketing metrics and measurement techniques you will be able to identify and interpret insights to support informed strategic decisions.
One from:
Driving Innovation - To recommend how innovation and entrepreneurial marketing can help achieve competitive advantage Digital Strategy - To provide insight into how organisations can implement a digital marketing strategy and build these capabilities into the overall strategic plan.
Classes are held on a Friday and Saturday starting in February and consist of 3 weekends per module.
To apply, complete an application form found on the How to apply pages and email it along with a copy of your ID and any other supporting documentation to admissions@uwtsd.ac.uk
Course Tutor(s)
Dr Antje Cockrill
Assessment
A combination exams, assignements and a portfolio.
