Course Overview
The Chartered Institute of Marketing Postgraduate Diploma In Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and is a route to Chartered Marketer status.
The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.
Who is it for?This qualification is aimed at marketers who have already gained a significant level of knowledge and/or experience of marketing. The focus is on the strategic aspects of marketing management and is ideal for Marketers working at a strategic level or aspiring to do so.
What will I learn?- Make the transition into strategic marketing management.
- Work more cross-functionally at a senior management level.
- Make a significant contribution to the organisation's corporate and business strategy.
- Contribute to board decisions.
- Demonstrate a high level of leadership and influence.
Teaching for each module consists of two 1
