In a world full of distractions, businesses rely on effective marketing to understand their customers, communicate the value of their products and services and outperform their competitors.
This BA (Hons) Marketing degree course gives you the knowledge and analytical and creative skills you need to excel as a professional marketer.
You'll get a grounding in essential business skills and learn the role marketing plays in successful organisations. You'll learn how to use customer insight, research and the latest marketing software to understand your customers and markets to supercharge your marketing strategies and communications.
You'll study topics including strategic marketing, advertising and digital marketing and choose modules that suit your interests and career ambitions in areas such as public relations (PR), sales management, social marketing and consumer behaviour theory.
You'll have plenty of opportunities to apply your marketing knowledge and hone your creativity, critical analysis, problem solving, teamwork and communication skills on live campaigns with businesses. After year 2, you'll have the chance to enhance your career prospects and apply your skills in the workplace on a placement year. By the end of the course, you'll have the experience and skills for a career in any area of marketing, ensuring that you offer products and services in the right place, at the time right time, to the right people.
What you'll experience
On this course you can:
- Tailor your studies by choosing modules that match your career aspirations, strengths and interests
- Learn from experienced marketers who have worked across many business sectors
- Study for a year at a partner university in the USA, Canada, Australia, Europe or the Far East
- Interact with the marketing industry and demonstrate your skills to potential employers – our first year marketing students recently won a national competition organised by educational publishers Pearson
- Get additional certifications and the chance to obtain a recognised industry professional qualification alongside your degree
Work experience and career planning
To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you find relevant work experience during your course.
We can help you identify placements, internships and voluntary roles that will complement your studies and build your CV.
When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry.
Entrepreneurs in Residence
If you're interested in setting up your own business while you study, you can get support on this course from the Entrepreneurs in Residence programme. Our Entrepreneurs in Residence are experienced business professionals who work with us to deliver group workshops and 1-to-1 drop-in clinics to help you plan and market your business idea.
How you're assessed
You’ll be assessed through:
- group work
- live client work
- multiple-choice tests
- portfolio work
You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.
You can get feedback on all practice and formal assessments so you can improve in the future.
The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows:
- Year 1 students: 58% by written exams and 42% by coursework
- Year 2 students: 30% by written exams, 2% by practical exams and 68% by coursework
- Year 3 students: 24% by written exams, 4% by practical exams and 72% by coursework
Teaching methods on this course include:
- ICT sessions
You can access all teaching resources on Moodle, our virtual learning environment, from anywhere with a Web connection.
For more about the teaching activities for specific modules, see the module list above.
Careers and opportunities
Effective marketing is more than simply communicating with consumers. Marketing graduates with the ability to analyse and interpret data and understand markets and customers – in addition to creative skills – are always in demand.
When you graduate, you could work in the public, private or charity sectors as an in-house marketer or for an agency.
You could also join a graduate training scheme, continue your studies at postgraduate level or set up successful businesses with help and support from the University.
Areas you could work in include:
- product management and distribution
- content marketing
- marketing research
- marketing campaigns
- public relations
- digital marketing
- marketing consultancy