| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| BA (Hons) | Full-time, Sandwich | 3 - 4 years | September | find out | find out |
Overview
Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing degree.
You’ll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate.
Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course.
You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, you’ll choose specialist topics to focus on such as advertising or product development.
If you decide to complete an industrial placement year, you’ll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and you’ll benefit from support from the University Careers and Employability service as well as our Placement Club.
You’ll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry.
Course Highlights
Careers and Opportunities
You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.
You can be confident that, as industry tools evolve over the lifetime of your degree, we'll ensure your skills are up-to-date and that you have strong foundations of marketing theory to build on.
"Steep rise in demand for marketers with digital skills; marketers are rapidly upskilling in social media, ecommerce and data analytics as they look to respond to consumers shift online."
Marketing Week 2021
Previous graduates of this course have got jobs such as:
Graduates of this course have gone on to work for companies such as:
You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.
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Consider a Foundation or Pathway course at University of Portsmouth to prepare for your chosen course:
If you do not meet the entry requirements for this course then consider one of these courses from another institution:
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