Marketing Management (Other UG Award, Summer Course)

University of Chicago United States

For more information about Marketing Management at University of Chicago, please visit the webpage using the button above.

The award
Other UG Award, Summer Course

How long you will study
9 Weeks

Domestic course fees
USD 4250 per module

How you will study
online

Course starts
June

International course fees
USD 4250 per module

All study options

About Marketing Management at University of Chicago

Application Deadlines: March 31 and April 30, 2021. Rolling admissions through May 15 until course fills. 

The Summer Business Scholars course in Marketing Management is offered as an online course for Summer 2021 in partnership with the Chicago Booth School of Business at the University of Chicago. 

The objective of the course in Marketing Management is to provide an introduction to marketing strategy. The course develops a common framework (3Cs/4Ps) to analyze real world problems presented in business cases and synthesize recommendations addressing strategic marketing issues. Numerous tools used to support the framework are also introduced.

Course Goals:

  • Introduce marketing strategy and elements of marketing analysis or business situation analysis: Customer analysis, Company analysis and Competitor analysis (3Cs).
  • Develop familiarity with tactical use of elements of the marketing mix: product policy, pricing, promotion and placement/distribution (4 Ps)-in a manner consistent with marketing analysis and strategy.
  • Integrate elements of the framework prescriptively into real world business situations.
  • Provide exposure to business case analysis and critical thinking common in case-based business classes.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardOther UG Award, Summer CourseHow you will studyOnlineHow long you will study9 weeks
    Course startsJuneDomestic course feesUSD 4250 per moduleInternational course feesUSD 4250 per module

Notes about fees for this course

Tuition is $4,250. No other fees apply to enrolled students. Limited need-based financial aid is available. 

Entry requirements

Competence in English must be demonstrated in order to qualify for admission. Applicants who are natives of the U.S., the United Kingdom, Ireland, Australia, New Zealand, and other countries where English is one of the official languages and the primary language of instruction in their schools has been English do not need to submit English proficiency test results.

All other international applicants must submit results from the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS). We strongly recommend a score of 104 or higher on the internet-based TOEFL. Minimum required scores on the IELTS (students must take the Academic test, not the General Training test) are an overall score of 7, with subscores of 7 each.

OR

The only exception to the English language proficiency requirement is for applicants who have studied in full-time status for at least two full academic years within the last five years at a high school or college where the primary language of instruction is English, engaging in a regular academic curriculum taught in English (in other words, not engaged in English as a Second Language or similar coursework), in a country where English is one of the official languages. Students must submit transcripts that demonstrate that they meet the conditions for a waiver of the English language proficiency requirement.

Students who have studied in English in other countries are not exempt from the English language proficiency requirement.

If students meet the above conditions for eligibility, they should submit a written request for a waiver of the requirement to summersession@uchicago.edu. They will receive a confirmation of their waiver eligibility and application instructions via email.

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