Application Deadlines: March 31 and April 30, 2021. Rolling admissions through May 15 until course fills.
The Summer Business Scholars course in Marketing Management is offered as an online course for Summer 2021 in partnership with the Chicago Booth School of Business at the University of Chicago.
The objective of the course in Marketing Management is to provide an introduction to marketing strategy. The course develops a common framework (3Cs/4Ps) to analyze real world problems presented in business cases and synthesize recommendations addressing strategic marketing issues. Numerous tools used to support the framework are also introduced.
- Introduce marketing strategy and elements of marketing analysis or business situation analysis: Customer analysis, Company analysis and Competitor analysis (3Cs).
- Develop familiarity with tactical use of elements of the marketing mix: product policy, pricing, promotion and placement/distribution (4 Ps)-in a manner consistent with marketing analysis and strategy.
- Integrate elements of the framework prescriptively into real world business situations.
- Provide exposure to business case analysis and critical thinking common in case-based business classes.