StudyLink logoHome
Students on a university campus

Digital Marketing Strategy (M.Sc.), MSc, Trinity Business School

Ireland

Trinity Business School

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MScFull-time1 yearSeptemberEUR 13500 totalEUR 17500 total
MScPart-time2 yearsSeptemberEUR 6750 per yearEUR 8750 per year

About Digital Marketing Strategy (M.Sc.), MSc - at Trinity Business School

Ranked 1st in Ireland and 13th in the world for E-Business (Eduniversal 2017).

Trinity Business School has developed very close links with the world’s leading digital companies and offers students a great opportunity to gain experience from the best in the industry. Leading digital experts teach several modules in the programme to ensure that our content remains at the cutting edge of digital strategy best practices.

On successful achievement of the course students should be able to:

1. Summarize and contextualise the main strands of contemporary marketing thought including data analytics, digital technology, digital business models and marketing and digital strategy.

2. Critically appraise various approaches and philosophies in marketing, from both academic and practitioner perspectives, to understand their role in driving growth, performance, and ethical and socially responsible business practice in organizations.

3. Apply proven strategic frameworks and applicable toolkits for the optimization of real world marketing decision-making, and to function as a successful, accountable and global digital strategy practitioner.

4. Appreciate and evaluate the influence of key environmental forces on marketing and strategy activities in the 21st century including (but not limited to) digitization, globalization and sustainability.

5. Plan and complete research in a digital marketing or digital strategy related topic

The course comprises of a variety of core taught modules and numerous elective taught modules.

The course is assessed via a combination of assigned coursework, written examination, and a dissertation.

Next Intake

September 2018

Closing Dates

Full time: 30th June 2018
Part time: 17th August 2018

We advise students to apply for this popular programme as early as possible as admission to the course is very competitive. The programme is subject to early closure as a result.

Apply

To apply, click on the relevant application link below.

  • Digital Marketing Strategy (M.Sc), 1 year full-time
  • Digital Marketing Strategy (M.Sc), 2 years part-time

Notes about fees for this course

The tuition fees for the programme are:

EU Students  

€13,500 (€6,750 per annum for part time)

Non-EU Students 

€17,500 (€8,750 per annum for part time)

Entry requirements

-       Applicants are required to have achieved a minimum grade of a 2:1, or equivalent, in their undergraduate degree

-       Non-native English speaking applicants are required to complete an English competency exam i.e. IELTS, TOEFL

-       Applicants are required to nominate two academic referees

Courses you may be interested in at other institutions

Below are some suggested courses at other providers that you may also be interested in:

Economics & Finance MSc

Strathclyde Business School, University of Strathclyde

Find out more

Bioengineering PhD

Politecnico di Milano

Find out more

Health Psychology MSc

University of Derby Online Learning

Find out more

MBA Renewables MBA

Berliner Hochschule für Technik (BHT)

Find out more

Film Producing MA

London Film School

Find out more

International Business and Management MSc

Alba Graduate Business School

Find out more

Bachelor in Creative Technologies & Artificial Intelligence Bachelor Degree

Howest University of Applied Sciences

Find out more

Postgraduate pathways and pre-masters at other institutions

If you do not meet the entry requirements for this course then consider one of these postgraduate preparation courses from another institution:

Visual Arts

KdG University of Applied Sciences and Arts

Find out more

Graduate Certificate in Business

Northumbria University London

Find out more

Graduate Diploma of Education Studies

Federation University Australia

Find out more
See all Postgraduate pathway courses

Other courses at Trinity Business School

There are 10 other courses listed from Trinity Business School. A selection of these are displayed below:

Entrepreneurship (M.Sc.) MSc

Trinity Business School

Find out more

Finance (M.Sc.) MSc

Trinity Business School

Find out more

Management (M.Sc.) MSc

Trinity Business School

Find out more

Marketing (M.Sc.) MSc

Trinity Business School

Find out more
View all 10 courses at Trinity Business School

Stay Ahead with the Latest Study Abroad Updates!

Join the StudyLink email list and never miss a chance to turn your study abroad dreams into reality!

  • Discover exciting opportunities from top universities worldwide
  • Get expert insights and higher education news to guide your choices
  • Receive exclusive tips, advice, and resources to make your journey smoother
Sign up now and take the first step toward your global education adventure!
Students with books and test tubes

Related Information

See other universities in Dublin

Find out more about studying in Ireland