For more information about Marketing Management at Surrey Business School, University of Surrey, please visit the webpage using the button above.

The award
MSc

How long you will study
12 Months

Domestic course fees
find out

How you will study
full-time

Course starts
September

International course fees
find out

All study options

About Marketing Management at Surrey Business School, University of Surrey

This programme is designed to provide you with the knowledge and skills required in specialist careers in a variety of marketing roles, enabling you to cope effectively with an increasingly global, dynamic marketplace.One of the main principles of the MSc in Marketing Management is to deliver a set of concepts from theory and to relate these to ways in which companies interface with different markets. This is designed to ensure that you have a good understanding of the principles and contexts of practices in the marketing domain. The programme covers marketing ideas, plans, strategies, processes, techniques, communication, all customer-facing functions plus some core concepts from other management functions. Marketing will also be communicated in terms of the well-defined concepts related to consumer behaviour and customers: researching who they are, what their perceptions are, what their needs for value are, and how these needs can be satisfied competitively. We enjoy close relations with the local branch of the Chartered Institute of Marketing (CIM) and host one or two of their functions each year, which students may freely attend. You will have the opportunity to organise a student chapter of the CIM as a member of the student committee.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study12 months
    Course startsSeptemberDomestic course fees find outInternational course fees find out

Entry requirements for this course

Contact Surrey Business School, University of Surrey to find course entry requirements.

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