The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
---|---|---|---|---|---|
MA | Full-time | 12 - 14 months | January, March, May, August, October | GBP 13848 | GBP 13848 |
This is an American degree.
This course is about creating products, services and brands that people want, and understanding why they want them.
You will study the dynamics of human behaviour that affect marketing decisions, analyse effective marketing practices and procedures and learn the techniques for making sound marketing decisions.
Why should I choose this programme?
The issues facing marketing professionals have transformed significantly in recent times and it is now more important than ever to remain up-to-date on the latest developments in the field.
The context of marketing has changed with the advent of social media, global communication and the internet. In addition, effective marketing now involves brand management and strategic awareness of new channels.
This programme aims to provide a concentrated knowledge of marketing, in all its facets and most recent applications.
Key skills, aims and objectives
Future opportunities
This programme prepares you for leadership and management positions with a specialised focus on marketing and brand management.
It is for people who wish to specialise in marketing, as well as those who are working, or intend to work, in public relations, sales, advertising and general management.
It will also be of interest to entrepreneurs and those who wish to focus on marketing and brand management within family businesses.
As well as a career in marketing, there are career opportunities in associated business areas such as retail, fashion, manufacturing and finance.
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