MA Marketing, MA

Regent's University London, the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MA	Full-time	12 - 14 months	January, March, May, August, October	GBP 13848	GBP 13848

About MA Marketing, MA - at Regent's University London

This is an American degree.

This course is about creating products, services and brands that people want, and understanding why they want them.

You will study the dynamics of human behaviour that affect marketing decisions, analyse effective marketing practices and procedures and learn the techniques for making sound marketing decisions.

Why should I choose this programme?

The issues facing marketing professionals have transformed significantly in recent times and it is now more important than ever to remain up-to-date on the latest developments in the field.

The context of marketing has changed with the advent of social media, global communication and the internet. In addition, effective marketing now involves brand management and strategic awareness of new channels.

This programme aims to provide a concentrated knowledge of marketing, in all its facets and most recent applications.

Key skills, aims and objectives

Build knowledge of core business functions
Ability to conduct effective market research and analysis
Team-working and presentation skills within a multicultural context
Understand the key concepts, principles, analytic techniquesg and theories used in the field and apply them to develop a successful marketing plan

Future opportunities

This programme prepares you for leadership and management positions with a specialised focus on marketing and brand management.

It is for people who wish to specialise in marketing, as well as those who are working, or intend to work, in public relations, sales, advertising and general management.

It will also be of interest to entrepreneurs and those who wish to focus on marketing and brand management within family businesses.

As well as a career in marketing, there are career opportunities in associated business areas such as retail, fashion, manufacturing and finance.

Entry requirements

We require successful completion of a Bachelor’s degree with a minimum 2.5 (out of 4.0) cumulative grade point average or its equivalent (e.g. 2:2 degree). Other international qualifications, as recommended by the National Academic Recognition Information Centre (NARIC) will also be accepted. For those applicants whose mother tongue is not English, we also require evidence of English language proficiency. Please refer to our website for further details.

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MA Marketing, MA

Study options for this course

About MA Marketing, MA - at Regent's University London

Entry requirements

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