This is an American degree.
This course is about creating products, services and brands that people want, and understanding why they want them.
You will study the dynamics of human behaviour that affect marketing decisions, analyse effective marketing practices and procedures and learn the techniques for making sound marketing decisions.
Why should I choose this programme?
The issues facing marketing professionals have transformed significantly in recent times and it is now more important than ever to remain up-to-date on the latest developments in the field.
The context of marketing has changed with the advent of social media, global communication and the internet. In addition, effective marketing now involves brand management and strategic awareness of new channels.
This programme aims to provide a concentrated knowledge of marketing, in all its facets and most recent applications.
Key skills, aims and objectives
- Build knowledge of core business functions
- Ability to conduct effective market research and analysis
- Team-working and presentation skills within a multicultural context
- Understand the key concepts, principles, analytic techniquesg and theories used in the field and apply them to develop a successful marketing plan
This programme prepares you for leadership and management positions with a specialised focus on marketing and brand management.
It is for people who wish to specialise in marketing, as well as those who are working, or intend to work, in public relations, sales, advertising and general management.
It will also be of interest to entrepreneurs and those who wish to focus on marketing and brand management within family businesses.
As well as a career in marketing, there are career opportunities in associated business areas such as retail, fashion, manufacturing and finance.