The BA (Hons) Global Management with pathways degree is carefully structured to offer you an integrated and holistic approach to management studies. It builds your skills across five complementary areas of business practice, after which you follow a specialist pathway.
On the Global Business & Design Management pathway you will learn how to use and apply design thinking as a fundamental part of business strategy, as well as managing creativity and design practitioners themselves.
There is a strong ethical focus on the commercial activities of global business and brands, cultural diversity and social innovation.
The pathway offers you a solid grounding in the concepts of design management, coupled with sound experience of applying theory to real situations.
Why should I choose this programme?
Traditionally used in the production of objects and images, the skills of design thinking and creative behaviour are being applied in management to generate new, creative solutions to business problems.
This pathway will teach you to think as a design management professional, able to take the lead in using design methodology towards strategic business ends and succeed in the competitive world of managing global business.
Key skills, aims and objectives
- The ability to manage change creatively and positively
- Creative problem-solving skills: developing original solutions
- An entrepreneurial and innovative approach to business
- Collaboration and presentation skills
Your skills will be valued by a wide range of organisations and business areas that can benefit from your ability to innovate and undertake strategic development.
All areas of the creative industries, such as fashion, advertising, architecture and design, need people with design management skills. Specific roles may include those of account manager in a design agency, in-house design team manager, creative officer and brand manager.
There are also opportunities in manufacturing and industry, managing product development and service design.