For more information about Master in Luxury & Lifestyle Management at Polimoda International Institute Fashion Design & Marketing, please visit the webpage using the button above.

The award
Other Masters

How long you will study
9 Months

Domestic course fees
EUR 18000 per year

How you will study

Course starts

International course fees
find out

All study options

About Master in Luxury & Lifestyle Management at Polimoda International Institute Fashion Design & Marketing

There is no universal definition for Luxury: for some it’s the best money can buy, it’s about showing off, while for others all it’s about escaping, the best money cannot buy.  Luxury can be costly, superfluous and wasteful, or self-indulgent, high quality and refined. Recently it can also be conceived as research and conceptuality,  or distinction by style.

Luxuria or Luxus, the interpretation of Luxury, has become something completely individual. It doesn’t matter if it’s heaven or hell because Luxury represents exactly the way one wants to live, one’s own lifestyle.

In this master’s course you will learn how to understand, implement and market the key values of various products and services that, when mixed in different doses, compile every possible definition of Luxury: design, craftsmanship, quality, brand, price, prestige, sacrality, authenticity, exclusivity and uniqueness.

Luxury doesn’t exist in nature, this course teaches how to create it by managing and balancing scarcity and abundance, heritage and innovation.  

The course is organised in two distinct modules: Culture and Vision, providing a cultural background to develop an innovative mentality, and Business & Management, filling the tool-box of Luxury marketing instruments, and when necessary, working and thinking out of the box.

Polimoda lecturers are all professionals from the industry, specialised in one or more of the many different categories that make up the world of Luxury like Jewels, Yachts, Apparel, Leather, Fragrances, Cars, Interior Design, Wines,Hotels and Spas, and ultimately Art.

The course also includes a valuable series of field trips, guest lectures, specific seminars on markets and product categories, as well as a portfolio final project.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardOther MastersHow you will studyFull-timeHow long you will study9 months
    Course startsJanuaryDomestic course feesEUR 18000 per yearInternational course fees find out

Entry requirements

This master’s course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in the field will be considered.English language is required (written & spoken).

Other courses at Polimoda International Institute Fashion Design & Marketing

There are 13 other courses listed from Polimoda International Institute Fashion Design & Marketing. A selection of these are displayed below:

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