Massey University's Bachelor of Retail and Business Management is designed to prepare you for a rewarding career in the retail sector or in general business management. You will learn broad-based business skills with retail-specific expertise that can be applied in both physical and virtual environments.
The fast-paced retail industry has many facets - from supply chain to buying and brand management, logistics to law, management to marketing. With advances in technology, the retail environment is ever-evolving and businesses are constantly seeking skilled leaders who can meet changing consumer demands.
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