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Strategic Marketing - Berlin/Munich, MA, Macromedia University of Applied Sciences

Germany

Macromedia University of Applied Sciences

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MAFull-time3 - 4 semesterMarch, OctoberEUR 6500 per semesterfind out

About Strategic Marketing - Berlin/Munich, MA - at Macromedia University of Applied Sciences

Marketing with Vision

What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.

Leading Companies and Brands to Success

You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.

By the end of your studies, you will have learned to align complex marketing measures with strategic goals and to create a strong brand identity. Your tools will include competitive analyses, press relations, and social media activities.

Entry requirements

Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme)

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Other courses at Macromedia University of Applied Sciences

There are 29 other courses listed from Macromedia University of Applied Sciences. A selection of these are displayed below:

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