For more information about Strategic Marketing - Berlin at Macromedia University of Applied Sciences, please visit the webpage using the button above.
The award
MA
How long you will study
3 - 4 Semester
Domestic course fees
EUR 6500 per semester
How you will study
full-time
Course starts
March, October
International course fees
EUR 6500 per semester
Marketing with Vision
What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.
Leading Companies and Brands to Success
You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.
By the end of your studies, you will have learned to align complex marketing measures with strategic goals and to create a strong brand identity. Your tools will include competitive analyses, press relations, and social media activities.
Learn More About This Course
There is more information about this course available on the Macromedia University of Applied Sciences website
Dominik Erdmann
Brand Management (M.A.)
The good relationships with fellow students last to this day, and some have even developed into business relationships.
Marquardt Anna Stella
Design Management (M.A.)
In my opinion, it was mainly the practical projects back then that prepared us for today’s working world.
Hendrik Weyrich
Business Management (M.A.)
In my studies I learned the theoretical basics that I now use and need in my daily work.
