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Strategic Marketing - Berlin/Munich, MA, Macromedia University of Applied Sciences

Germany

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Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MAFull-time3 - 4 semesterMarch, OctoberEUR 6500 per semesterEUR 6500 per semester

About Strategic Marketing - Berlin/Munich, MA - at Macromedia University of Applied Sciences

Marketing with Vision

What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.

Leading Companies and Brands to Success

You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.

By the end of your studies, you will have learned to align complex marketing measures with strategic goals and to create a strong brand identity. Your tools will include competitive analyses, press relations, and social media activities.

Learn more about Strategic Marketing - Berlin/Munich, MA - at Macromedia University of Applied Sciences

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Entry requirements

Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme)

Fees, Funding and Scholarships at Macromedia University of Applied Sciences

A few partial scholarships are available for deserving candidates.

Student reviews of Macromedia University of Applied Sciences

Find out what students say about Macromedia University of Applied Sciences

Dominik Erdmann

Brand Management (M.A.)

The good relationships with fellow students last to this day, and some have even developed into business relationships.

Marquardt Anna Stella

Design Management (M.A.)

In my opinion, it was mainly the practical projects back then that prepared us for today’s working world.

Hendrik Weyrich

Business Management (M.A.)

In my studies I learned the theoretical basics that I now use and need in my daily work.

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(MBA), Master of Business Administration - Berlin/Munich MBA

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Acting - Berlin BA

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Artificial Intelligence - Berlin/Munich BA

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Brand Management - Berlin BA

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Brand Management - Berlin/Munich MA

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View all 29 courses at Macromedia University of Applied Sciences

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Location of Macromedia University of Applied Sciences

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Map showing location of Macromedia University of Applied Sciences

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