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Bachelor of Business Administration in Marketing, BBA, IFM Business School

Switzerland

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Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
BBAFull-time3 yearsMarch, OctoberCHF 32800 totalCHF 32800 per year

About Bachelor of Business Administration in Marketing, BBA - at IFM Business School

Drive Business Success.

This program equips you with strategic marketing skills, consumer insights, and creative expertise. You’ll master market analysis, branding, digital strategies, and campaign design, preparing for dynamic roles in advertising, brand management, and international marketing.

This industry-focused program prepares you for an exciting career, providing a strong foundation in business and management. The curriculum delivers a deep understanding of marketing’s role in an organization, essential practices, and the drivers of consumer behavior. You’ll explore the latest challenges, including sustainability, technological advancements, and emerging trends. You’ll develop the ability to analyze markets and competitions, design creative campaigns, create marketing plans, assess brands, negotiate, promote products, and craft strategies. Equipped with innovative skills and a forward-thinking approach, you’ll be ready to tackle challenges confidently.

This specialization prepares graduates for dynamic marketing roles in product management, advertising, communications, brand management, sales, and international marketing.

WHY CHOOSE THE IFM BACHELOR DEGREE?

• Earn an accredited Bachelor’s degree that combines a solid education with a transformative life experience.
• Benefit from a cutting-edge curriculum enriched by insights from leading business professionals and industry experts.
• Gain broad knowledge, global perspectives, practical skills, and a success-driven mindset.
• Engage in real-world, hands-on learning activities that bring business concepts and tools to life.
• Grow personally in a supportive environment, achieve self-fulfillment, and gain a degree that broadens your outlook.
• Graduate fully equipped to launch a successful career.

FACTS & FIGURES

  • Triple-accredited, awarded, and top-ranked Business School
  • Cutting-edge, business-driven curriculum designed with industry input
  • Degree Awarded: Bachelor of Business Administration (BBA) – Specialization in Marketing
  • Length: 3 years
  • Courses: 41
  • Class Size: 20 students (1:6 professor-to-student ratio)
  • Language: Taught in English
  • 2 intakes per year: October & March

https://ifm.ch/en/bachelor_bba_programs_geneva.html

Learn more about Bachelor of Business Administration in Marketing, BBA - at IFM Business School

Visit course webpage

Entry requirements

  • An application form
  • A 300-400 words cover letter
  • Official Undergraduate diploma: Bachelor degree or equivalent
  • Copies of academic transcripts and certificates (in English)
  • A resumé / curriculum vitae showing your work experience if applicable
  • For non-native English speaker, provide proof of your English proficiency
  • A copy of your passport photograph (ID) page
  • One recent passport-sized, colour photograph, jpeg format (of yourself)
  • A non-refundable application fee of CHF/EUR 150.-

Student reviews of IFM Business School

Find out what students say about IFM Business School

Anastasia Rudzinskaya, Relationship Director, Sberbank CIB, UAE

“My IFM education has added to my further career growth due to the significant knowledge and practical experience gained during my studies. Needless to say, my Swiss diploma is highly valued among global companies.”

Ioana Steinmann, Service Center Executive, Philip Morris International

“My experience at IFM was very fulfilling, not only with regards to the course content but also to the networking opportunities I received. Our professors were true professionals who shared their experience and knowledge with enthusiasm.”

Achraf Goneid, Alternative Investments Specialist, UBS Bank, Zurich, Switzerland

“During my studies at IFM, I especially appreciated being taught by professors with real-world experience, ready to equip us with the skills to face real situations in our professional careers. IFM offers a great environment where teamwork is put into practice.”

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