This MSc in Marketing aims to provide a comprehensive understanding of marketing in long-term development objectives. The program’s ambition is to help students develop fundamental marketing expertise and an ability to work in fast-moving international environments.
The program includes modules on the general business environment and the fundamentals of marketing as well as digital marketing and customer intelligence. To help students fit theory to practice, GGSB grants importance to case studies and real-life examples.
The program leads to various opportunities:
- Marketing Executive
- Product Manager
- Account Executive
- Media Buyer
- Market Research:
- Market Researcher
- Research Executive
- Retailing, logistics and sales:
- Retail Buyer
- Sales Executive
The MSc in Marketing is designed to form marketing experts able to manage international marketing issues in fast-moving environment. Students will be taught in-depth knowledge of marketing and application to theory through study cases and internship. Students have the opportunity to earn the Chartered Institute of Marketing’s Professional Diploma in Marketing during the course.
This MSc is open to Bachelor level degree (or equivalent) holders.