Trend Research & Concept Creation in Lifestyle (Bachelor Degree)

the Netherlands

For more information about Trend Research & Concept Creation in Lifestyle at Fontys Academy for Creative Industries, Fontys University of Applied Science, please visit the webpage using the button above.

The award
Bachelor Degree

How long you will study
48 Months

Domestic course fees
EUR 2143 per year

How you will study
full-time

Course starts
September

International course fees
find out

All study options

About Trend Research & Concept Creation in Lifestyle at Fontys Academy for Creative Industries, Fontys University of Applied Science

Are you a curious, open-minded and enterprising individual, and would you like to make a positive contribution to changing our world? Are you interested in discovering what we will be eating and drinking in ten years’ time? How will we spend our leisure time, and what factors will influence our health?

This programme is designed to help students investigate and translate trends into creative and viable concepts for products and services that will improve the quality of life. Students are taught all about the lifestyle sectors health, food, human movement, leisure, appearance, work and living.

From day one of the programme, our students will undertake assignments for various companies within the lifestyle industry such as IKEA, Unilever, Rituals, Philips and Weleda. Graduates from this programme are eligible for a job in marketing, innovation, research & development and new endeavours within internationally operating lifestyle organisations.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBachelor DegreeHow you will studyFull-timeHow long you will study48 months
    Course startsSeptemberDomestic course feesEUR 2143 per yearInternational course fees find out

Notes about fees for this course

Non-EU/EEA students who enrol in the 2020 - 2021 academic year as Bachelor degree programme students at the Fontys University of Applied Sciences will be obliged to pay tuition fees.

Via the Tuition fees indicator, you can secure an indication of the type of tuition fees that will be applicable in your situation. To do so, please make use of the Tuition Fees Indicator.

Entry requirements

As a prospective Bachelor's student you must have a higher secondary education diploma equivalent to Dutch standards. In order to be admitted to Fontys University of Applied Sciences students must be eligible for higher education through a diploma of secondary education / high school diploma with good results. This means:

  • For Dutch students: vwo-, havo- or mbo-diploma.
  • For German students: Fachabitur or Abitur (Fachhochschulreife or Allgemeine Hochschulreife).
  • For students with other nationalities: senior high school diploma/ GCE or equivalent e.g. the British GCE A-levels or GCSE grades A, B or C, International Baccalaureate, the French Baccalaureat or the American High School (top stream or plus 1 year college).
  • Besides your diploma, please provide additional academic qualifications if available (especially in the fields of mathematics and economics). E.g. additional courses, workshops, projects or participation in competitions.

Language requirements

For the English-taught programmes, the minimum English language proficiency required is explained in the following table:

  • IELTS 6.0;
  • TOEFL paper 550;
  • TOEFL computer 213;
  • TOEFL internet 80;
  • TOEIC 670 Listening & reading, 160 speaking and 150 writing;
  • Cambridge ESOL CAE-C.

The level of English proficiency must always meet the entry requirements for the chosen Fontys programme. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

Some applicants can be exempted from submitting the language proficiency test results:

  • Candidates with a Dutch havo/ vwo diploma.
  • EEA/EU candidates with the required previous education.
  • Applicants whose previous education was English-taught, and taken in a country in which English is an official language.
  • Applicants whose mother tongue is English.

What students think about Fontys Academy for Creative Industries, Fontys University of Applied Science

    Daniela Lavacca, Trend Research & Concept Creation in Lifestyle, Year 1

    Testimonial from Daniela Lavacca, Trend Research & Concept Creation in Lifestyle, Year 1, student at Fontys Academy for Creative Industries

    I have always dreamed about turning my ideas into something concrete, to the benefit of people in the future. That’s why this is a good programme for me. We don’t paint and draw, we are creative in other ways. The analytical part is also interesting: research about products and services. Trend research reveals the changes in markets and societies, providing the basis for developing a concept.

    I’m thinking about choosing the lifestyle sector Human Movement, because I like to explore new ways of transportation such as electric cars. Or maybe I’m going for Leisure. I studied Tourism before in Italy, my home country, so maybe I can combine both sectors.

    The academy is a really friendly place. We work in groups that change every period. Although each student has a different mind and approach, we share our different thoughts and visions on the future. Sometimes it leads to interesting conversations.

    The first Lifestyle Week brought us to several cities to do field research. This was my first taste of this study and it quickly convinced me that this programme was the right choice. I’m proud that I dared to take the step to move to Holland. In Italy, school was much more stressful. I think the system here works better. Contacts with the teachers are quite informal. You can call them by their first name and their feedback is always honest.

    This programme requires you to be curious, to happily absorb knowledge and experience from the world around you. You also have to be open-minded, so you can see from other perspectives without being judgemental. It also helps if you are an analytical person, able to look at things from a bigger perspective, recognize trends and think creatively.

    Yaela Valer Mena, Marketing Management - Digital Business Concepts, Year 1

    Testimonial from Yaela Valer Mena, Marketing Management - Digital Business Concepts, Year 1, student at Fontys Academy for Creative Industries

    I am originally from Lima, Peru, but lived part of my life in Michigan, USA. I moved here from Michigan. I was told that it is not easy to make friends with the Dutch, but after three months I already have many friends. Everybody here is very nice. I am already in love with this country.

    After some research I found Marketing Management - Digital Business Concepts and felt very enthusiastic about it. What I really like about our programme is that we simulate real-life situations, which is very important because then you will use everything you learn in the real world. We do research and createbbrand books by using real numbers and companies. The programme is very interactive and the teachers are really up-to-date and willing to improve themselves. The approach to the digital world is great, and moreover, I know this programme is preparing me for a great job in the future.

    New Media & Digital Age is my favourite subject. What we learn is very relevant in today’s society. We talk about the media’s impact and the way we respond to their current changes. I enjoy every second of the classes. And it is very cool to know that we can apply everything we learn here after we graduate.

    For a course called Project, our group assignments introduced us to the problems faced by international students. We were asked to find a way to smoothen their adjustment to Tilburg. We elaborated a plan for an app and got a 9. That made me very proud, because I’ve heard that getting a 9 or 10 is very difficult in the Dutch grading system.

    In the future I would like to work at the communications or marketing department of the United Nations, or for an ethical organisation or company. And having my own company is definitely one of my goals. In any case, I will be focusing on creating a positive impact with regard to either social issues or the environment, because I feel very passionate about those topics.

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