| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MBA | Online | 12 months | - | - | - |
The MBA in Marketing program provides students with a comprehensive understanding of marketing principles and practices in both domestic and international contexts. The program consists of core modules and specialisation modules, covering a wide range of topics.
The core modules focus on developing leadership skills, strategic thinking, effective managerial communication, technology and operations management, evidence-based decision-making, supply chain management, strategic economics, integrative and strategic thinking, working with others, and ethical issues for managers. The specialisation modules delve deeper into topics such as global marketing, consumer behaviour analysis, marketing strategy development, brand management, market segmentation, sales force organisation, and sales management strategies.
By the end of the program, students will be equipped with the knowledge and practical skills needed to excel in marketing roles and contribute to the success of organizations in today's dynamic business environment.
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