This program provides students with the necessary tools, concepts and theories to conduct top-quality research in Marketing. This knowledge can be gained by taking the courses and seminars offered by the Marketing department but also by other departments. For example, a student with a qualitative orientation can also attend seminars in Management; a student with a more quantitative orientation can participate in seminars, for example, in Optimization or Advanced Econometrics.
With the reading seminars designed to fit students’ needs, the Marketing program is also tailored to the specific interests of doctoral students. The objective is to have the students become a part of a collegial group in Marketing, with interaction and intellectual exchanges with the faculty. The aim of this is to enhance communication skills, and stimulate creative and rigorous thinking, all of which are very useful for teaching, research and consulting.
Subfields
In this concentration, students can specialize in the various marketing subfields by following 4 electives over the two-year period, in one of the two proposed tracks:
Modeling track:
- Stochastic Processes
- Optimization Methods
- Game Theory and Decision Theory
- Dynamic Methods in Economics and Management
- Technology and Innovation Management
- Bayesian Statistics
- Forecasting
Behavioral track:
- Fundamentals of Management 1
- Fundamentals of Management 2
- Game Theory and Decision Theory
- Survey Design
- Technology and Innovation Management
