StudyLink logoHome
Students on a university campus

Masters Degrees in Marketing in France

Highlighted course

MSc in Marketing (France or UK) MSc

Grenoble Graduate School of Business France

Find out more

MSc. in International Commerce & Digital Marketing Master, Advanced Master, Masters Degree, European Masters

ESC Clermont Business School France

Find out more

Culinary Leadership & Innovation Master Degree

Institut Lyfe France

Find out more
All Marketing Masters Degrees

Looking for your first degree in Marketing? See bachelors degrees in Marketing in France

Study a Marketing Masters in France in 2024

Marketing plays an integral part in the success of a product. How things are marketed can establish who it is targeting, and how well it sells. It is the process of communicating the value of a product to its potential customers. As well as exploring the traditional marketing methods, you will also focus on modern sales and marketing techniques.

An undergraduate degree will normally give you a foundation knowledge of marketing, and then give you an insight into more complex areas. You will likely cover marketing strategies, market research and marketing management, as well as exploring other areas.

Your degree will be delivered mainly through lectures and seminars. You may be given chances to participate in a case study or work placement, which will allow you to gain experience of delivering a marketing strategy.

Depending on where you choose to study, you may be able to specialise towards the end of your degree. This will give you an opportunity to further develop your knowledge in a particular area of marketing. Common specialisations include:

  • Digital Marketing
  • Consumer Behaviour
  • Brand Management
  • International Marketing
  • Advertising and Marketing
  • Human Resource Management

If your course requires you to write a dissertation in your final year, this will be a chance to research a favoured aspect of marketing.

The award gained from a marketing degree will depend on where you choose to study. Countries have different accreditation systems, meaning that it can differ greatly. You may also wish to find a degree that is accredited by an independent body, such as the Chartered Institute of Marketing (CIM).

An undergraduate degree in marketing will typically take three to four years. Foundation degrees, diplomas and certificates can last up to two years when studied full-time.

Once you have completed your undergraduate degree, you can either seek employment in your chosen field, or further your studies. Continuation of your studies might come in the form of a postgraduate degree, such as a masters or PhD, or a graduate diploma or certificate.

Marketing plays a role in almost all industries. This means that marketing graduates will be able to find work in a wide range of fields and sectors. Some popular choices include energy and utilities, healthcare, tourism, real estate, performing arts and the entertainment industry. It is also possible for you to start your own marketing business.

Throughout your degree, you will have gained many transferable skills, including oral and written communication, persuasion skills, management skills, creativity and presentation skills. You will have been given opportunities to develop many useful and applicable skills during your time at university, which will help you gain your job of choice.

An undergraduate degree will normally give you a foundation knowledge of marketing, and then give you an insight into more complex areas. You will likely cover marketing strategies, market research and marketing management, as well as exploring other areas.

Your degree will be delivered mainly through lectures and seminars. You may be given chances to participate in a case study or work placement, which will allow you to gain experience of delivering a marketing strategy.

Study in France

With an excellent reputation for higher education, France is a great choice for any international student who might be looking to study abroad. As well as offering high quality teaching and facilities, the French education system is also incredibly accessible. The affordable tuition fees coupled with top class universities make choosing France as a study abroad destination an easy decision. France is particularly a good choice for those wanting to study business related subjects. The country is a hub for international business and management education, and has lots of business schools in the worldwide rankings.

See our detailed guide to studying in France for international students.

Sign up to StudyLink.com

Sign up to StudyLink.com, the home of quality study abroad advice.

Sign up now
Students with books and test tubes

International study advice

Read our selection of advice articles for those looking to start on their study abroad adventure. Covering topics from study visas, applications, funding and choosing the right course and institution:

World map on a blackboard
Deciding to study abroad: The first steps

Read StudyLink's suggestions on your first steps when deciding where to study abroad, with helpful tips to make your decision easier.

A camera, a visa and a world map
International Study Visas

Find out more about international student visas for studying abroad, as well as how, where and when to apply for yours.

Person holding a compass
How to choose the ideal study destination for you

In this article we look at how to approach choosing where in the world you would like to study.

Students reading a book
English Language Testing for International Students

Find out more about English language tests, your options and what is required as an overseas student.

More Advice and Guidance for Studying Abroad