This specialisation focusses on an industry embracing the latest trends across international markets, which are constantly scrutinised around the world by consumers of luxury brands. The programme concentrates on the expertise of local, national and international brands, found both in France and throughout the world.
Through this specialisation, you will develop a global vision of companies and improve your leadership skills.
- Year 1: Choice of French or English
- Year 2: English
Master in Marketing from the IAE Poitiers University Management School