Advertising and Public Relations (BA (Hons))

the United Kingdom

For more information about Advertising and Public Relations at University of West London, please visit the webpage using the button above.

The award
BA (Hons)

How long you will study
3 Years

Domestic course fees
find out

How you will study

Course starts

International course fees
find out

All study options

About Advertising and Public Relations at University of West London

Course summary


Located in London, a global capital of creativity and communications, we are able to offer you one of the best degrees in Advertising and Public Relations. Our degree course will provide you with the practical know-how and industry experience that you need to succeed in today's dynamic communications sector. Upon graduation, you will be ready to embark on a successful career in advertising and public relations and be equipped to launch your own business ventures. 

What will you learn?

The course has been designed to provide you with a holistic view of marketing, advertising and PR that enables you to pursue a successful career in these competitive fields, whether at agencies, in-house at companies and non-profits, or in the public sector.
Over the three years of the BA (Hons) Advertising and PR course, you will learn about the key areas that are essential to a successful career in advertising and public relations:
  • brand strategy
  • creative campaign development
  • consumer insight
  • media planning
  • brand advocacy
  • copywriting
  • content production. 
Across all of these topics, you will learn how technology is opening up new, highly immersive ways to communicate and how technology helps us understand human behaviour in a way never before possible.  
Today's creative communicators need to work well with an array of professionals, so our BA (Hons) Advertising and PR course is inter-disciplinary. On any given day, you may start the morning discussing the psychology of advertising and end the day making a video for a social media platform. Coursework consists of both individual and group projects, with a focus on live briefs for student competitions and from actual clients. Throughout the three years of the course, students build a portfolio that reflects their work, receiving continual guidance about how best to showcase their achievements for career-building purposes.

Other options available for BA (Hons) Advertising and Public Relations

  • Full time - September 2017, Ealing site


Fees for home and EU students

Main feeFees for our 2018 courses have not yet been released.


Help with funding is available to a range of students, whether you are studying full or part-time, in your home country or overseas.

You may be eligible for a student loan to cover the cost of tuition fees or a maintenance loan to support you during your studies. Additional funding is available to some types of students, such as those with dependants, disabled students and more. Find out more about applying for student loans and other funding options.

We also offer a range of scholarships and bursaries to help you. Current scholarships include:

  • Full Time Undergraduate Bursary: a £3,000 award for new undergraduate students.
  • Path to Success Scholarship: a £4,000 award for students on a four-year degree course with a foundation year. 

Other scholarships are also available, including awards for specific subjects. Find out more and check your eligibility for the scholarships and bursaries listed above.

Please note fees are paid for each year of study unless otherwise stated. You will be required to re-enrol and pay fees at the beginning of each academic year. Fees may be subject to government regulations on fee increases. Future inflationary increases will be applied to each subsequent year of the course, subject to government regulations on fee increases.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA (Hons)How you will studyFull-timeHow long you will study3 years
    Course startsSeptemberDomestic course fees find outInternational course fees find out
  • The awardBA (Hons)How you will studyFull-timeHow long you will study3 years
    Course startsSeptemberDomestic course feesGBP 9250International course feesGBP 11500

Entry requirements

Entry requirements

To study the BA (Hons) Advertising and Public Relations course you should meet the following criteria:

  • 112 UCAS tariff points at Level 3, normally including at least two subject areas
  • GCSE English and Maths at grade C or above
  • A demonstrated interest in the fields of advertising and public relations as evidenced by the personal statement portion of the application

If you do not have formal qualifications we will consider your application on a case by case basis.

International students need to meet our English language requirement at either IELTS at 6.0 or above and a minimum of 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening).

In some countries where teaching is in English, we may accept local qualifications. Please visit to check for local equivalencies.

We offer pre-sessional English language courses if you do not meet these requirements. Find out more about our English Language courses

Don't meet the entry requirements?

Consider a Foundation or Pathway course at University of West London to prepare for your chosen course:

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