Course Overview
Academic studies will consider the links with events, leisure and tourism while developing a detailed understanding of issues within the event management sector. Learning will be underpinned by core skills development focusing on management and leadership skills, events planning and organisation as well as hospitality and cutting-edge guest service skills which are all central to the Event Management industry.
Throughout the course students will focus on developing their employability skills and industry knowledge with exciting field study trips within the UK and overseas, event based internships and placements as well as a range of supporting lectures, tutorials, industry presentations and event-focused activities.
Key Features
Swansea is an exciting destination to study event management. The region benefits from the Welsh Government's funding and strategic support for events enabling the programme to utilise a range of highly relevant locally-based case studies as well as established global links.
This exciting programme is designed to develop the students' employability skills in preparation for a career in the event management industry. Innovative learning strategies will be utilised in order to create distinctive locally and internationally focused graduates with the attributes the industry requires.
Opportunities are constantly reviewed and updated but current local links include Iron Man Wales, Mumbles Oyster and Seafood Festival, Pembrokeshire Fish Week, Swansea Council Events Team, Swansea Waterfront Museum, Wedding planners, Convention and Events organisers as well as events venues including Ffos Las Race Course and The Liberty Stadium. Global links include a range of cutting-edge hotels such as Little Nell Hotel in Aspen Colorado and Rancho Valencia in San Diego California.
Due to the nature of the events industry this programme allows students flexibility to undertake several placements with different events and venues to complete your internship. This enables you to gain a range of valuable experiences at different types of events and in different roles to improve employability skills and help you make those difficult career decisions.
Modules
Year 1/ Level 4
- Hospitality and Guest Service Management
- Leisure Marketing
- Academic and Industry Skills
- Global Tourism Village
- Principles of Managing Organisations
- The Events Industry
Year 2
- Management in Practice
- Applied Industrial Placement
- Research Methods
- Event Design and Delivery
- Live Events Project
Plus, one option from:
- Intercultural Communications
- Entrepreneurship
- International Travel Operational Management
- Sustainable Tourism and Hospitality Management
- Study Overseas
- Languages for Professional Services
Placements are quality assured by the University to ensure the relevance and appropriateness of the student learning experience. An extended sandwich internship option is also available.
Year 3
- The Global Student Conference
- Strategic Events Management
- Global Sports Events Management
- Leisure Attraction Management
Students can choose to complete a Dissertation, or complete a Consultancy Project plus one of the following:
- Global Destination Management
- Sandwich Internship
- Strategic Travel and Tourism Management
Course Tutor(s)
- Kathryn Flynn
- Michael Davies
- Phil Ainsworth
- Andrew Alexander Campbell
- Jacqui Jones
Assessment
The programme will be assessed through a mix of assessments which will include assignments, essays, planning and organising events, management reports, debates, industry presentations, field study work, development records, exams, reviews, DVDs and blogs. Assessments are related to the specific modules and designed to develop the employability skills required by the industry. Furthermore, they will also aim to support the development of critical thinking, managing ICT, communication, numeracy, problem-solving, interacting in teams, critical appraisal, self-management and leadership.
Career Opportunities
On graduating, students from this programme have a very successful track record in securing a range of management and operational positions within the vibrant event management industry locally as well as UK-wide and globally.
Specialist career pathways include:
- Convention and Conference Management
- Festival Organisation
- Weddings and Banquet Planning
- Sports Events Management
- Event Venue Management
- Stadia Management
- Corporate Hospitality
Excellent examples of previous students succeeding in the Events industry include the following positions: Senior Conferencing and Events Manager at the Yas Viceroy Resort Hotel, home of the Abu Dhabi Grand Prix; Assistant General Manager of the 02 Arena; Events Manager at the Swansea Marriott; Events Manager at Wembley Arena; Conference Manager at Westminster Hall; Banqueting Manager at the Snow Mass Club Aspen Colorado; Events Executive at Ffos Las Race Course; and, Events Officers with Local Authorities.
Further Information
This is an exciting programme designed to develop distinctive and globally-focused Events Management graduates. The programme is industry-based and provides students with the hospitality and leadership skills vital for this sector as well as the academic foundations.
The sustainability agenda is integral to this programme and involves studies at all levels. This is linked to a strong focus on creating empowered and globally-focused graduates required by the industry through a strong emphasis on developing an appreciation of cultural identities and the importance of entrepreneurship.
Throughout your studies you will be given the opportunity to experience the industry with learning brought alive through a range of field study trips and internships. Innovative strategies include the use of local and international organisations and a strong focus on the use of case studies and real life events scenarios. Professional lecturing staff have strong industry links which helps facilitate exciting opportunities for students to gain behind-the-scenes events experiences.
Related Courses
- HND Events Management
- Foundation Degree Events Management
- BA Leisure Management
- BA Tourism Management
Additional Costs
Field trips will be available for students, which are optional. Costs for UK trips are no more than £100. For overseas trips costs will be no more than £450.
Students undertaking placements abroad will incur some travel costs. The amount will depend upon location and current state of the UK pound. For students undertaking placements in the USA additional visa costs will apply. For example students undertaking placements in Aspen, Colarado in 2017 will be expected to find £2000.
Students will be expected to pay four weeks prior to field trips taking place. Travel and visa costs for overseas placements, three months before departure.
