As employers look for graduates with a broad range of skills who appreciate the dynamics of the constantly changing business environment, the Marketing Management programme has been designed to prepare aspiring marketers for the realities of the real world. With a focus on employability students will take part in a range of activities designed to add value to their learning experience as well as for any future employer. Guest lectures from leading multi-national as well as SME organisations will provide real-life case study material and ideas for project work, ensuring that there are plenty of opportunities to obtain practical experience of the business world.
If you're looking for an additional head start in marketing, you might be interested in completing a CIM (Chartered Institute of Marketing) qualification, which runs alongside the Marketing Management programme. Such a qualification is widely recognised by employers internationally and provides marketing students with an opportunity to develop practical skills and knowledge to devise and execute strategic/tactical activities as well as gaining marketing credibility among future employers.
This programme has been designed to ensure that students have the necessary skills for a successful career in marketing, and also be able to continue their professional development by receiving the maximum number of exemptions towards the Chartered Institute of Marketing's Chartered Postgraduate Diploma.
By the end of the second year, students will be able to undertake a full marketing audit for any organisation; develop and produce a marketing information system and design a communications campaign based on a marketing communications planning framework.
On completion of their final year. Students will be able to produce a full marketing plan including fit-for-purpose marketing strategies. They will also be encouraged to identify contemporary issues that affect the way in which marketers practice their profession.
This programme offers an academically challenging, vocational experience which incorporates innovative teaching and assessment methods. Students will be expected to be active in managing their learning experience, to be creative and to take initiatives to develop themselves. The opportunity to study business and management in action is a rewarding intellectual experience which also provides a well-grounded base for future career development.
The University's international perspective and integration with employers and professional associations guarantee relevant and current content. The wide range of extracurricular activities both subject related and social, further enhance the student experience.
The programme boasts a high employability rate for graduating students who are in work within six months of completing the degree. A significant number of graduates also progress to postgraduate studies at this and other universities.
Year 1 provides an introduction to the key business disciplines and development of vital skills. Students will work with an external organisation to see theory in action and acquire valuable skills. Students will have been introduced to the key issues involved with the marketing environment and the management of marketing in business, such as marketing communications, the marketing mix, customer service, and marketing research
Year 2 covers the marketing environment, marketing information systems, marketing communications and it includes an entrepreneurship exercise. It allows a choice of options in current business management developing areas. An internship opportunity exists which will be assessed for credits.
Year 3 develops the themes of strategy, marketing planning and practices and it examines the contemporary issues in marketing management. Students will also study either a dissertation in a contemporary business management topic or an organisational consultancy project in which they will simulate the management consultant's role developing advice for an organisation.
Swansea Business School has a long and proud association with the Chartered Institute of Marketing, offering the CIM Post Graduate Diploma in its portfolio of professional programmes. The programme is designed to allow accreditation with the Chartered Institute's programmes at Levels 5 and 6 where possible. The distinctiveness, therefore, of the programme, is evident through the compulsory nature of the core and option modules which focus on the QAA benchmarks concerning customers and markets, and the mapping of the modules against CIM professional qualifications.
The Swansea Business School marketing team has consulted widely with its publics in the private, public and not-for-profit sectors, as well as the principal professional body, the Chartered Institute of Marketing. It has also consulted with colleagues and students in schools and further education in the South West Wales region and these consultations have significantly informed the development of the proposed programme.
InternationalFinal year International Direct Entry Mode
Students who choose this mode will study the International Business Communications module in block delivery format, at the beginning of their study time. They will benefit from personal counselling and support to establish a foundation for their continuing studies. They will study the remaining five modules (all at 20 credits, level 6) and always benefit from full integration into the wider activities of the Faculty e.g. Enterprise and Industry Weeks, guest presentations, opportunities to enter industry/management competitions or develop business plans to start their own enterprises.
- Huw Thomas
- Dr Sandra P L Dettmer
- Richard Dunstan
- Vic Saunders
- Will Fleming
- Chris Thomas
- Jayne Williams
The programme will be assessed through a structured mix of assessments which will include assignments, essays, management reports, industry presentations, field study work, development portfolios, exams, reviews, and blogs. Assessments are designed to focus on employability skills required by the industry. Wherever possible vocational based assessments aim to support critical thinking, the development in managing ICT, communication, numeracy, problem solving, teamwork, critical appraisal, self-management and leadership.
Graduates will exit with significant subject knowledge and up to date skills designed for a competitive marketplace. Possible careers are very diverse including entry to postgraduate management courses, management trainee programmes in public and private sector, in operational marketing support roles, self-employment and training.
Prospective marketing roles could include: marketing services manager; brand manager; product and category managers; advertising account managers; sales manager; and ultimately marketing director. The programme's interaction with employers, as well as the professional body (CIM) further highlights the employability of graduates and the relevance of the programme content.
The faculty offers an MBA in Marketing for those who wish to undertake further study. The flexibility of study on the programme empowers students to gear their studies to their career ambitions and personal circumstances. The programme's interaction with employers, the possibility of integration of work based learning and internships further accentuate the employability of graduates and the currency of the programme content. The integration of UK, EU and international students and a strong Alumni association allows networking and the establishment of long standing friendships. Many of our graduates now work for international companies around the world.
The friendly approach of the University allows early diagnosis of learning needs and support for skill enhancement. This includes respect for specialist needs. There is a learning support team who run regular workshops and tutorials in basic and advanced skill development. The close working relationships between tutors and students and students and their classmates allows a positive active learning environment.
2016 NSS Results:
91% of UWTSD's Management Studies students were satisfied with the teaching on their course NSS 2016.
98% of UWTSD's Management Studies students agreed that staff are good at explaining things NSS 2016.
96% of UWTSD's Management Studies students agreed that staff are enthusiastic about what they are teaching NSS 2016.
Assessment and feedback
91% of UWTSD's Management Studies students were satisfied with assessment and feedback NSS 2016.
94% of UWTSD's Management Studies students agreed that the criteria used in marking has been clear in advance NSS 2016.
96% of UWTSD's Management Studies students agreed that assessment arrangements and marking have been fair NSS 2016.
92% of UWTSD's Management Studies students agreed that they have received detailed comments on their work NSS 2016.
96% of UWTSD's Management Studies students were satisfied with academic support NSS 2016.
97% of UWTSD's Management Studies students agreed that they have received sufficient advice and support with their studies ?NSS 2016.
98% of UWTSD's Management Studies students agreed that they have been able to contact staff when they needed to NSS 2016.
94% of UWTSD's Management Studies students agreed that good advice was available when they needed to make study choices ?NSS 2016.
Organisation and management
93% of UWTSD's Management Studies students were satisfied organisation and management NSS 2016.
96% of UWTSD's Management Studies students agreed that the timetable works efficiently as far as their activities are concerned?NSS 2016.
92% of UWTSD's Management Studies students agreed that any changes in the course or teaching have been communicated effectively NSS 2016.
92% of UWTSD's Management Studies students agreed that the course is well organised and is running smoothly NSS 2016.
91% of UWTSD's Management Studies students agreed that the library resources and services are good enough for their needs ?NSS 2016.
94% of UWTSD's Management Studies students were satisfied with personal development NSS 2016.
94% of UWTSD's Management Studies students agreed that the course has helped them to present themselves with confidence ?NSS 2016.
96% of UWTSD's Management Studies students agreed that their communication skills have improved NSS 2016.
92% of UWTSD's Management Studies students agreed that as a result of the course, they feel confident in tackling unfamiliar problems NSS 2016.
94% of UWTSD's Management Studies students were satisfied with their overall experience NSS 2016.
- BA Business Management
- BA International Business
- BA Human Resource Management