the United Kingdom
University of Portsmouth| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| BA (Hons) | Part-time | 42 months | September, January | find out | find out |
Overview
With technology reshaping marketing every day, digital marketing skills are in demand across industries — and need constant development to keep up with the sector.
This course builds your digital marketing knowledge as you work for an employer, and prepares you to continue developing your skills after you graduate. You'll explore topics like marketing analytics, search marketing, user experience, marketing communications, digital content creation, and more, all of which you can apply immediately in your workplace.
As a degree apprentice you'll be working for a company as you study, so you'll graduate with years of workplace experience in addition to your degree qualification. And with assessments that focus on applying your knowledge with real-life case studies and live-client projects, this degree gives you the skills and experience you'll need to progress your career and prepare for your future in the industry.
When you study a degree apprenticeship, you make an agreement with the University and your employer. You employer pays your tuition fees so there is no fee cost to you as the apprentice, and you agree to spend at least 20% of your time at your job studying.
You'll study mostly through online learning, with both pre-recorded and live sessions so your studying is flexible to suit you, and attend campus for three days per year in either Portsmouth or London depending on where you work. You'll attend one day at the start of each study block in September, January and April.
Careers and opportunities
This BA (Hons) Digital Marketing Degree Apprenticeship prepares you for a range of careers across digital marketing, whichever sector you work in. You'll build skills to help you progress your career and benefit your current employer.
By applying the knowledge you gain during your studies to your workplace, you'll boost your future employability and skills as you prepare to progress your career — whether you choose to continue with your current employer after you graduate or apply for roles across the industry.
The need for skilled marketing graduates is growing. The Digital Marketing Institute (DMI, 2023) has highlighted a significant digital skills gap within the corporate sector, particularly in topics like data analysis, general digital marketing, social media expertise, digital strategy, and UX design — and the Chartered Institute of Marketing (CIM, 2023) reports that enhancements in various digital marketing domains remain limited, listing skills related to content marketing, analytics and data, and PPC show modest improvement.
Digital marketing graduates could continue to roles such as:
By studying an accredited degree, you'll be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing, Institute of Direct & Digital Marketing, and BCS, The Chartered Institute for IT, when you graduate. The Chartered Institute for IT will recognise this apprenticeship for entry onto the register of IT technicians confirming SFIA level 3 professional competence.
112 -120 points from 3 A levels, or equivalent. Applicants with relevant work experience will also be considered.
All applicants will be required to complete a Skills Gap Analysis before completing an application form.
All applicants will be invited to attend an academic interview and may be asked to submit a portfolio of work or undertake additional assessment.
All applicants to the Degree Apprenticeship courses must have an acceptable Level 2 qualification in English and Mathematics. Acceptable qualifications include GCSE with grade C/4 or above and Functional Skills with Pass - please note that we are not able to accept all kinds of Level 2 qualifications, so if you are unsure whether you have a suitable qualification please get in touch. If you do not have an acceptable qualification you will be required to take an additional assessment during the application process.
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