Digital Business Management, MSc, University of Portsmouth

the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time, Part-time	1 - 2 year	September, January	-	-

About Digital Business Management, MSc - at University of Portsmouth

Overview

On this MSc Digital Business Management Master's degree course you'll gain a comprehensive understanding of Artificial Intelligence (AI) and its role in transforming business practices, decision-making, and strategy.

Through lectures, case studies, and practical activities, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments, and how leading enterprise software, including SAP applications, enables development and implementation of digital change in business

You’ll explore how AI is driving the shift from rule-based automation to more advanced AI-driven transformation, enhancing decision-making for greater efficiency, and integrating Generative AI into the service industry. You’ll also develop skills in predictive analytics and learn how AI optimises business processes. Ethical considerations are embedded throughout the curriculum, helping you address data bias, knowledge reasoning, and responsible AI deployment.

Industry guest speakers will share valuable insights into AI’s role in digital transformation and innovation, providing real-world perspectives on how businesses are adopting digital change. By the end of the course, you’ll be ready to lead in a technology-driven global business environment, driving digital transformation and operational success.

Accredited by:

The University of Portsmouth has earned business accreditation from the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.

What you'll experience

On this Digital Business Management Master's degree course, you'll:

Learn how to initiate and lead digital change from academics with professional experience and industry speakers
Study topics such as digital strategy and leadership, digital technology and innovation, customer experience management, digital transformation, digital business applications and business analytics
Sharpen your critical thinking, creative, analytical decision-making and reporting skills along with developing skills in using industry-leading SAP applications, and other ERP, CRM software in your career
Have the opportunity to apply for a digital business consulting project to develop digital solutions, working with a company in the UK or overseas, or real business cases with industrial/academic mentors.
Complete a digital business consulting project, where you'll work with a company in the UK or overseas to develop and implement digital solutions
Get access to our library’s electronic resources 24/7, including thousands of ebooks, ejournals and newspapers, and databases
Study full-time over 1 year or part-time over 2 years, at a university that has excellent teaching, research and industry engagement in this subject area
You’ll benefit from our SAP University Alliance membership through access to their learning hub and reduced membership pricing for your SAP certification

Career development

There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management.

What can I do with a Master's degree in Digital Business Management?

When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology.

What can you do with a Digital Business Management degree?

Areas you could work in include:

enterprise systems
application development
business analytics
general management
internet sales and brokerage
digital transformation
digital marketing

What jobs can you do with a Digital Business Management degree?

Job roles you could go onto include:

product manager
client relationships/key accounts manager
digital business practitioner
digital transformation specialist
enterprise system specialist
digital platform specialist
entrepreneur
consultant

You could also continue your studies at PhD level in disciplines such as intelligent enterprise.

Notes about fees for this course

https://www.port.ac.uk/study/masters-and-postgraduate-taught/fees-and-funding

Entry requirements

A second-class honours degree or equivalent in a relevant subject or a master's degree in an appropriate subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

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Digital Business Management, MSc, University of Portsmouth

Study options for this course

About Digital Business Management, MSc - at University of Portsmouth

Notes about fees for this course

Entry requirements

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