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International Marketing Management, MSc

University of Leeds, the United Kingdom

University of Leeds

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MScFull-time12 monthsSeptemberGBP 11500 per totalGBP 22000 per total

About International Marketing Management, MSc - at University of Leeds

This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.

You'll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You'll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.

The course has a practical focus and you'll develop professional skills through in-company assignments and case studies examining genuine business scenarios.

Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You'll gain cross-cultural experience and an understanding of the skills required to work in an international environment.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.

Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School's established and esteemed centre of excellence for scholarly research work.

Accreditation

This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.

The course is also accredited by the Institute of Export and International Trade (IOE), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.

  • Course content

    Core modules will develop your understanding of international marketing in theory and practice.

    You'll learn how organisations use marketing research to understand their audience and complement this with an awareness of consumer behaviour in different cultures. Then you'll examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and strategy as well as the challenges of international marketing.

    From there, you'll develop your knowledge by focusing on international services marketing and considering practical solutions to the problems of global supply chains. You'll also choose an optional module in an area that interests you, such as social media marketing or corporate social responsibility. During the company marketing project, you'll have the chance to work alongside an external organisation to research and develop strategies to address their marketing problems.

    You can apply your research skills and knowledge to a dissertation which you submit by the end of the year, or you can take a different route. Our third semester consultancy projects give students the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.

    Throughout the course you'll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our current students say about the opportunities for professional development.

    Course structure

    These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

    Year 1

    Compulsory modules

    You'll take nine compulsory modules, plus either a research dissertation or consultancy project.

    • Consumer Behaviour Across Cultures 15 credits
    • Marketing Research 15 credits
    • Marketing Communications 15 credits
    • Global Marketing 15 credits
    • Marketing Strategy 15 credits
    • International Services Marketing 15 credits
    • Global Distribution and Supply Chains 15 credits
    • Professional Skills and Employability 15 credits
    • Company Marketing Project 15 credits
    • Dissertation or Marketing Consultancy Project 30 credits

    Optional modules

    • Corporate Social Responsibility and Sustainability 15 credits
    • Direct, Digital and Interactive Marketing 15 credits
    • Social Media Marketing 15 credits

    For more information on typical modules, read International Marketing Management MSc in the course catalogue

    Learning and teaching

    We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

    Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

    Assessment

    Assessment methods emphasise not just knowledge, but essential skills development too. You'll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

  • Applying, fees and funding

    Entry requirements

    A bachelor degree with a 2:1 (hons) in any subject.

    The course is most suitable for those who have a general business or non-business background, but we also welcome applications from those who have previously studied marketing.

    International qualifications

    We accept a range of international equivalent qualifications.

    English language requirements

    IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.

    Improve your English

    If English is not your first language, you may be able to take a pre-sessional course before you begin your studies. This can help if you:

    • don't meet the English language requirements for your course or
    • want to improve your understanding of academic language and practices in your area of study.

    Our pre-sessional courses are designed with a progression route to the degree programme and are tailored to the subject area. For information and entry requirements, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).

    How to apply

    Application deadlines

    UK/EU: 31 August 2018

    International: applications received before 31 March 2018 will receive equal consideration. Applications made after 31 March 2018 will be considered on a first-come first-served basis. The latest possible application date for international applicants is 30 June 2018. Should capacity be reached we reserve the right to close any course to new applications before the latest possible application date of 30 June 2018.

    • Apply

    This link takes you to information on applying for taught programmes and to the University's online application system.
     
    If you're unsure about the application process, contact the admissions team for help.

    Documents and information you'll need

    • A copy of your degree certificate and transcript, or a partial transcript if you're still studying
    • Two academic references
    • A personal statement
    • An up-to-date CV
    • Evidence of your English language qualifications, if English is not your first language
    • A letter of sponsorship, if you need one.

    Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

    Admissions policy

    Leeds University Business School Taught Postgraduate Admissions Policy

    Fees

    UK/EU: £11,500 (total)

    International: £22,000 (total)

    Read more about paying fees and charges.

    For fees information for international taught postgraduate students, read Masters fees.

    Additional cost information

    There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs

    Scholarships and financial support

    If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances.

    We award a range of scholarships to UK, EU and international students. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.

    There are several scholarships available for this course that you may be eligible to apply for, including:

    • Masters in Marketing International Excellence Scholarship
    • Masters in Marketing UK/EU Excellence Scholarship
    • Dean's Excellence Scholarship (UK/EU and International)
    • Leeds Alumni Bursary and Excellence Scholarship
    Read more about Business School scholarships.
  • Career opportunities

    This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You'll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.

    You'll be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.

    Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.

    Careers support

    Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.

    This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

    You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills. The University's Careers Centre provides help and advice, even after you graduate.

    Read more about our careers support.

  • Related courses

    Advertising and Marketing MA
    Corporate Communications, Marketing and Public Relations MA
    Consumer Analytics and Marketing Strategy MSc
    International Business MSc

Entry requirements

A bachelor degree with a 2:1 (hons) in any subject.

Language requirements
IELTS 6.5 overall, with no less than 6.0 in any component

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