Bachelor in Marketing - Unicaf University Zambia, BA, Unicaf Scholarships

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
BA	Online	find out	find out	find out	find out

About Bachelor in Marketing - Unicaf University Zambia, BA - at Unicaf Scholarships

Programme Description: This programme will enable students to build a promising professional future in their area of choice by providing them with a comprehensive understanding of the main principles, concepts, tools, trends and developments in the theory and practice of marketing.

Rationale: Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. The programme consists of courses that aim at providing students with the necessary skills and abilities and comprehensive knowledge to thrive within the Marketing world.

Aims of the Programme

The aims of the programme are the following:

To equip students with the knowledge and skills relevant to all aspects of Marketing and Marketing Strategy.
To enable graduates to communicate effectively and think creatively.

Objectives of the Programme

The objectives of the programme are to provide to the student the opportunity to:

Identify and comprehend the fundamental concepts, practices and tools in the field of Marketing.
Apply the key methodologies and tools in different organisation settings.
Acquire specialised knowledge in marketing communications.
Interpret and evaluate issues involved in organisational decision-making through the application of problem-solving frameworks.
Apply marketing strategies in a variety of settings and organisations.

Entry requirements

The general admission requirements for entry to Unicaf University Zambia Master degree programmes are as outlined below. Students are advised to contact the Office of Admissions to find out more about the range of equivalent international academic qualifications accepted.

Admission to a Master’s degree programme requires an accredited Bachelor degree or international equivalent. Related professional qualifications at the appropriate level will also be considered for entry.
Students with an accredited Master’s degree will also be considered for entry.
Recognized proof of English proficiency if the Bachelor degree was not taught in the English language
A Personal Statement or Statement of Purpose (minimum 500 words)
Current CV
One official letter of recommendation (either academic or professional)
Copy of valid passport of national ID

In addition to a strong academic record, extra-curricular activities, leadership skills and other relevant background information are taken into account.

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Bachelor in Marketing - Unicaf University Zambia, BA, Unicaf Scholarships

Study options for this course

About Bachelor in Marketing - Unicaf University Zambia, BA - at Unicaf Scholarships

Entry requirements

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