MSc Business Management - Digital Marketing, MSc

Steinbeis University SMI, Germany

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MSc	Full-time, Online	4 semester	July, April, October	find out	EUR 22800 per total

About MSc Business Management - Digital Marketing, MSc - at Steinbeis University SMI

Digital marketing is the quickest and most cost-effective way to reach your target market, raise your brand’s awareness and way of monitoring the expectations and experiences of your audience, through the invaluable feedback garnered from your social channel’s comments and chats.

Through this focus, you will learn how to implement a smart, data-based marketing strategy by applying omnichannel concepts and specific targeting. We will help you to establish inbound marketing approaches and teach you how to increase the efficiency of your campaigns through clever automation and personalization, which will aid in creating a structural framework that works best for your brand.

With the help of a finely tuned content marketing strategy, the many facets of digital media and copious online platforms can easily manageable and highly beneficial.

Courses in this specialization:

Digital Economics
Structural Framework of Marketing
Market Research and Consumer Behavior
Digital Marketing
Digital Marketing - advanced
Digital Infrastructure & Principles of Software Developments
Strategic Media Management
Entrepreneurship

Entry requirements

To enroll in our international master’s program, you must have:

Successfully completed any Bachelor Degree with 180 ECTS from an accredited university.
IELTS 6.0 (or) PTE 56, Duolingo 100, TOEFL 80 (or) Cambridge Advanced or Proficiency (or) proof of six years’ worth of academic studies in English.

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MSc Business Management - Digital Marketing, MSc

Study options for this course

About MSc Business Management - Digital Marketing, MSc - at Steinbeis University SMI

Entry requirements

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Postgraduate pathways and pre-masters at other institutions

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