MA Management - pathway in International Marketing (MA)

Regent's University London

For more information about MA Management - pathway in International Marketing at Regent's University London, please visit the webpage using the button above.

The award
MA

How long you will study
12 - 16 months

Domestic course fees
GBP 14975 per year

How you will study
full-time

Course starts
September, January

International course fees
GBP 14975 per year

All study options

About MA Management - pathway in International Marketing at Regent's University London

The MA Management offers advanced study of organisations, their management and the changing context in which they operate.

You will develop a broad set of skills and knowledge that you can apply in any management situation, together with a range of specialist skills in your pathway area.

With the International Marketing pathway, you will explore the complex issues facing marketing managers in the 21st century, gain insight into the international business environment and master the techniques for effective marketing.

You will focus on key areas such as market research, international marketing strategy, market segmentation, the marketing mix and integrated marketing communications.

Why should I choose this programme?

Successful international marketing managers must be able to analyse and evaluate a rapidly changing international business environment, plan accordingly and implement customer-focused solutions that deliver both financial performance and develop long-term client-business relationships.

Key skills, aims and objectives

This programme aims to prepare you for your chosen career by developing a broad set of management skills and knowledge, together with a range of specialist skills.

You will gain the ability to analyse complex situations, respond with creative solutions and communicate effectively in almost any situation.

The emphasis on working within teams will enable you to develop the collaborative and leadership skills you will need throughout your management career.

Future opportunities

The International Marketing pathway will equip you with the skills and training needed for a successful career in marketing in a global context.

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Study options for this course

Entry requirements

A minimum of a lower-second class (2:2) UK honours undergraduate degree or its international equivalent from a recognised institution. Other international qualifications, as recommended by the National Academic Recognition Information Centre (NARIC) will also be accepted. For those applicants whose mother tongue is not English, we also require evidence of English language proficiency. Please refer to our website for further details.

Postgraduate pathways and pre-masters at other institutions

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