The MA Management offers advanced study of organisations, their management and the changing context in which they operate.
You will develop a broad set of skills and knowledge that you can apply in any management situation, together with a range of specialist skills in your pathway area.
With the International Marketing pathway, you will explore the complex issues facing marketing managers in the 21st century, gain insight into the international business environment and master the techniques for effective marketing.
You will focus on key areas such as market research, international marketing strategy, market segmentation, the marketing mix and integrated marketing communications.
Why should I choose this programme?
Successful international marketing managers must be able to analyse and evaluate a rapidly changing international business environment, plan accordingly and implement customer-focused solutions that deliver both financial performance and develop long-term client-business relationships.
Key skills, aims and objectives
This programme aims to prepare you for your chosen career by developing a broad set of management skills and knowledge, together with a range of specialist skills.
You will gain the ability to analyse complex situations, respond with creative solutions and communicate effectively in almost any situation.
The emphasis on working within teams will enable you to develop the collaborative and leadership skills you will need throughout your management career.
The International Marketing pathway will equip you with the skills and training needed for a successful career in marketing in a global context.