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Fashion Marketing - Fall Semester, University Degree, IED – Istituto Europeo di Design

Italy

IED – Istituto Europeo di Design

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
University DegreeFull-time4 monthsSeptember-EUR 8100 total

About Fashion Marketing - Fall Semester, University Degree - at IED – Istituto Europeo di Design

Fashion marketing - Fall Semester: study of the various phases of the strategic marketing process within the fashion system.

In view of the evolution of recent years, globalization, new lifestyles, technological innovation, changes in consumer and purchasing behavior, new and changing fashions and competitiveness, navigating the complex world of fashion requires a combination of elements such as careful strategy and a precise sales plan to be able to determine the success of a brand on the market.

In this regard, the Fall Semester of Fashion Marketing allows you to understand and deepen the various phases of the strategic marketing process within the fashion system.

By examining in a schematic and pragmatic way themes such as the concept of branding, market research, new communication technologies, public relations activities, product positioning, new trends, distribution channels, we provide you with the cognitive and operational tools necessary to support the brands operating in this sector with the formulation of targeted and effective policies and tactics.

Entry requirements for this course

Contact IED – Istituto Europeo di Design to find course entry requirements.

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Consider a Foundation or Pathway course at IED – Istituto Europeo di Design to prepare for your chosen course:

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Foundation and Pathway Courses at other institutions

If you do not meet the entry requirements for this course then consider one of these courses from another institution:

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Other courses at IED – Istituto Europeo di Design

There are 124 other courses listed from IED – Istituto Europeo di Design. A selection of these are displayed below:

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View all 124 courses at IED – Istituto Europeo di Design

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