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Business Management, Digital Innovation and Entrepreneurship (BSc (Hons))

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The award
BSc (Hons)

How long you will study
3 years

Domestic course fees
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How you will study

Course starts

International course fees
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All study options

About Business Management, Digital Innovation and Entrepreneurship at City, University of London


Who is it for?

If you want to work in areas that depend on the application of new technology or the introduction of innovative products and services, this is the right course for you.

You will consider the economics of digital business and the characteristics of innovative businesses that succeed in a turbulent environment.


On this course, you'll gain a broad understanding of business with a strong emphasis on managing innovation. You'll study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business.

You'll deepen your understanding of the processes involved in creating digital start-up businesses from inception to launch. And how both new and established organisations can respond to the opportunities and threats associated with disruptive innovation.

Course Director

Dr Martin Rich

Senior Lecturer


What will I learn?

  • Gain an overview of the concepts, theories and techniques that contribute to an understanding of business management.
  • Understand the characteristics, and the measures of success, applicable to innovative businesses in a contemporary environment.
  • Understand the implications of disruptive technology and the need to manage innovations accordingly.
  • Learn a range of approaches to introducing innovations.
  • Understand the requirements and techniques associated with a complicated and uncertain world.
  • Recognise the ethical issues surrounding business and be able to practise responsible management.

Year 1

Core modules:

  • Introduction to management

    This provides an introduction to management and organisational behaviour concepts.  You will study how management concepts have evolved over the years and discuss how they are relevant to your own future work as managers.

  • Business economics

    This provides a grounding in Economics. You will learn about a range of concepts used by economists and will study how these are important to managers in business.

  • Critical thinking

    This provides a training in how to evaluate critically and thoughtfully the variety and volume of information that as managers you can expect to encounter. You will study a range of literature which is relevant to Business Management and you will be expected to develop sophisticated skills in how to assess and interpret this.

  • Quantitative methods and analytics

    This covers a range of quantitative and statistical techniques. You will learn the fundamentals of business analytics, you will gain a thorough grounding in statistical techniques and how to apply them, and you will study the way that analytical techniques are changing businesses.  This will extend to understanding the use of big data, the potential for data visualisation, and the application of databases.

  • Operations and supply chain management

    This covers the operational techniques that make it possible for businesses to function. You will learn about the workings of supply chains and will also learn how to analyse effectively how the operational functions of a business can be optimised.

  • Finance and management accounting 1

    This introduces you to concepts in both financial and management accounting. You will learn about the importance of accounts as a way to convey information about a business. You will study the principles behind accounting and how accounts can informa business decision making.

  • Fundamentals of marketing

    This provides an introduction to marketing. Its particular emphasis is on Consumer Behaviour, on approaches to Marketing Strategy, and on the connection between these areas.

  • Management lab and business skills

    This builds strong connections between management theory, management practice, and skills which you will need to use in your future career. You will explore how management theory can be applied to address the type of issues encountered in contemporary business and learn how to combine this with practical skills.

Year 2

Core modules:

  • Technology and innovation management

    This will provide you with analytical tools which are necessary for managing in an environment where rapid technological change is a factor. You will learn about the challenges associated with technological innovation and will discuss the impact of these challenges on a variety of business sectors.

  • Introduction to entrepreneurship

    This will give you an understanding of what is understood by entrepreneurship and how to adopt an entrepreneurial approach to business. You will learn about business planning and pitching an idea, and will also study different entrepreneurial styles and their impact.

  • Introduction to finance

    This will offer a thorough grounding in finance concepts. You will understand how to interpret financial information and commentaries, and be able to consider how to take account of finance in decisions which you may need to make.  You will also have a sound basis for any further finance modules which you may take within your course.

  • Human resources management

    This will provide an introduction to a number of different practices that make up the HRM function in an organisation. You will understand the impact of these practices and will learn about the importance of HRM within an organisation as a whole.

  • Business strategy analysis

    This provides an introduction to business strategy and an opportunity to reflect on why it is important and how it should be put into practice. You will learn about a number of different perspectives on strategy and a number of tools which you can apply to perform strategic analysis on a business.

Specialist modules:

  • Digital business

    This concerns the business implications of digital technologies and the process of change associated with digital innovation. You will explore how to identify digital innovations that have the potential to revolutionise business, and how to address the challenges that they introduce.

  • Economics for digital business

    This is about how you generate value within a digital business. You will learn about the economic forces that shape digital businesses, and the approaches that such business can adopt to exploit these forces.

Year 3

Core modules:

  • Final-year project or corporate responsibility project

    You will carry out a major piece of independent work where you can apply what you have learned in the course to a business management issue which interests you. You should choose a subject which is relevant to the stream that you are taking. You can apply for the corporate responsibility option where you will work on your project alongside the Corporate Social Responsibility department within an organisation.

  • Research methods and data analysis

    This will provide you with an understanding of a set of research methods which will help you in carrying out independent work within your degree, and will also be of use within your future career. You will learn how to set up research projects, how to interpret and analyse data, and how to bring this together and draw worthwhile conclusions.

  • Business in society

    This will give you an appreciation of the role of business within society as a whole. You will learn about broader ethical issues and the connections between businesses and a wide range of stakeholders. You will also discuss the purpose of businesses and how they relate to external factors.  You will study the demands, expectations, and potential conflicts that result from these factors.

Specialist modules:

  • New venture creation

    This is concerned with entrepreneurship as a core discipline for all managers. You will learn about how to create new ventures with potential for high growth, and will set this within the context of a changing economic and strategic landscape.

Assessment methodsOverall workloadAssessment methods

Assessment methods

Most modules are assessed by a combination of exams and coursework.

The balance of assessment by coursework (assessed essays and assignments) unseen examinations and a final year project will to some extent depend on the optional modules you choose.

The first year of your programme contributes 10% to your final degree classification, the second year 30% and the final year 60%.

Percentage of the course assessed by coursework

The approximate percentage of the course assessment is estimated as follows:

Year 1

80% written, 0% practical, 20% coursework

Year 2

70% written, 0% practical, 30% coursework

Year 3

53% written, 0% practical, 47% coursework.

Overall workload

Overall workload

Most contact hours will take the form of lectures, interactive sessions, practical workshops and small group classes, supported by a personal tutorial system. The number will decrease as you progress and you become more able to direct your own learning.

Approximate study time is estimated as follows:

Year 1

21% scheduled learning, 79% independent learning, 0% placement

Year 2

18% scheduled learning, 82% independent learning, 0% placement

Year 3

11% scheduled learning, 89% independent learning, 0% placement.


How to apply

All applications should be made through UCAS, the Universities and Colleges Admissions Service. Applications are made via Apply, UCAS's online application system.

UCAS Institution code: C60 (Cass Business School and City, University of London)
UCAS Course code: N103

You can find more information at UCAS and in the UCAS Handbook.

More information about applying to Cass

Entry requirementsEnglish language requirementsEntry requirements

Entry requirements

A-Level: AAA

BTEC/OCR Cambridge Technical Level 3 Extended Diploma: DDD

For candidates taking a combination of A Level/BTEC/OCR Cambridge Technical qualifications we accept the following:

  • BTEC/OCR Cambridge Technical Diploma with one A-Level
  • BTEC/OCR Cambridge Technical Subsidiary Diploma with two A-levels.

Extended Project Qualification (EPQ): We welcome applications that include the EPQ. Where relevant, this may be included in our offer, resulting in an 'A' Level offer reduced by one grade.

IB: 36 points overall with 5 minimum in each subject

In addition we also ask for the following GCSE requirement:

  • A minimum of grade 5 (C) in GCSE English and grade 6 (B) ('A' Level and Access to Higher Education applicants) or grade 7 (A) (all other qualification combinations) in GCSE Mathematics.

If you are studying General Studies, Critical Thinking or a native language 'A' level, these subjects will not be included in any offer condition.

International students

We accept a wide range of international and other UK qualifications at Cass.

If you do not qualify for direct entry, there are several partners that offer preparatory international foundation courses for students seeking entry to undergraduate degrees. These include:

INTO City, University of London

Don't meet the entry requirements? INTO City, University of London offers a range of academic and English language programmes to help prepare you for study at City, University of London. You'll learn from experienced teachers in a dedicated international study centre.

These programmes are designed for international students who do not meet the required academic and English language requirements for direct entry. To prepare for this degree course, learn more about the International Foundation in Business and Economics with Accounting.

Kaplan International College (KIC) London

Additionally, City works in partnership with KIC London to provide a range of preparatory courses for international students. KIC London courses offer comprehensive support to students - including regular one-to-one tuition. Students who successfully complete the KIC London Foundation course at the required level are guaranteed progression to City, University of London degree courses.

English language requirements

English language requirements

If your first language is not English, we will require evidence of English language proficiency. Minimum requirements are:

IELTS: 6.5 with a minimum of 6 in any unit

PTE Academic: 58 overall with a minimum of 50

GCSE: English language grade 5

View further information about the minimum acceptable English language requirements for Tier 4 students.

English language programmes

Don't meet the English language requirements? INTO City, University of London offers English language programmes to help prepare you for study at university. These intensive and flexible courses are designed to improve your English ability for entry to degree courses.


Students are eligible to apply for a one-year paid work placement which takes place during the third year of a four-year sandwich degree course. Students enjoy a wide range of opportunities in business areas such as finance, marketing and human resource management.

Cass students have recently taken up placements within many leading corporate organisations including:

  • EY
  • Goldman Sachs
  • IBM
  • L'Oreal
  • Microsoft
  • Morgan Stanley
  • UBS
  • Unicef UK
  • Universal Pictures

Students who are looking for work experience without devoting a whole year to a business placement can apply for a summer internship. Many employers offer these, and students who successfully complete an internship will be awarded a certificate.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBSc (Hons)How you will studyFull-timeHow long you will study3 years
    Course startsSeptemberDomestic course fees find outInternational course fees find out

Notes about fees for this course

UK/EU students

Fees for 2018/19 are to be confirmed.

Fees in each subsequent year of study will be subject to an annual increase limited to the Student Fees Inflation Index as determined by the UK Government's Office for Budget Responsibility. This index is derived from the All Items Retail Prices Index. We will confirm any change to the annual tuition fee to you in writing prior to you commencing each subsequent year of study.

Non-EU international students

Fees for 2018/19 are to be confirmed.

Fees in each subsequent year of study may be subject to annual increase, as detailed above for UK and EU students.


Entry requirements

Contact City, University of London to find course entry requirements.

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