This course aims to provide a programme of study that meets your needs if you are a local, national or international candidate, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.
This programme will enable you to formulate, evaluate and select from alternative strategies and develop associated strategic decision-making skills in a marketing context. You will also develop the knowledge required for initiating and managing innovation based business strategies.
This course is part of a suite of MSC programmes offering you the opportunity to design your degree to suit your personal and professional career aspirations.
You can choose to study this course as part of our double degree programme.