(UX) Design is a professionally focused, design-led course that will equip you with the specialist skills to conceive, prototype and produce human-centred experiences in an interactive digital context.
The scope of UX design is large, and growing. This MA programme focus on research projects centred on the design of digital experiences—in particular, such interactive media as Web sites and software applications. To create truly memorable and satisfying experiences, a UX designer needs to understand how to create a logical and viable structure for the experience and needs to understand the elements that are important to creating an emotional connection with the product’s users.
You will learn the advanced studio skills of user experience design, the methods and practices of user research and the critical-theoretical background to the field.
There is an increasingly high demand for designers who are able to combine their creative skills with profound insight into human behaviours and contexts. This course prepares you for the rapidly expanding field of UX – with a wide range of opportunities for advanced practitioners.
Assessment is 100% coursework and you will be continually assessed throughout the course.
The course is continually assessed through module requirements, allowing students to achieve target awards. Final modules are graded Pass, Merit, Distinction.
The MA will help further career opportunities within commercial design practice – giving recognition to each student’s individual practical and intellectual abilities. Graduates will improve their chance of employment in the advertising industry with their demonstrated enhanced specialism and understanding developed on the course.
MA Design Stage 1 – Design Ideation (60 credits)
Negotiate a ‘programme of study’ with your tutors to identify the topics that you intend to study and develop. Choose to specialise in just one discipline or explore a number of different disciplines. Your studies will include aspects of creative studio practice that are relevant to your named pathway. There is also a theoretical element that contextualises your chosen discipline(s), alongside other design media, within the broader field of design.
MA Design Stage 2 – Design development and Prototypes (60 credits)
Test out your ideas and experiences in this prototyping stage before the final outcome in Stage 3. Explore the techniques and application of your ideas. Practical output and theoretical contextualisation will continue to interact and build on each other.
MA Design Stage 3 – Design Realisation and Production (60 credits)
Produce your final design outcomes leading to a portfolio of creative work that has evolved from the practice and theoretical research developed up to this point. A Critical Evaluation Report will support your portfolio.