For more information about International Marketing at Westminster Business School, London, University of Westminster, please visit the webpage using the button above.

The award
BA (Hons)

How long you will study
3 - 4 years

Domestic course fees
GBP 9250 per year

How you will study

Course starts

International course fees
GBP 13400 per year

All study options

About International Marketing at Westminster Business School, London, University of Westminster

This course explores the complexity and diversity facing marketers when operating in the highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to pursue opportunities with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.

Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

During the course you will explore such areas as developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, co-ordinating and controlling the international marketing effort.

Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.

Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.

Course structure

The following subjects are indicative of what you will study on this course.

To help you make an informed decision, you can have a look at how marks have been calculated and study time has been distributed on this course in the past.

Assessment and study information for applicants779.41 KB

Subjects of study include:

  • Buyer Behaviour
  • Fundamentals of Marketing 
  • Global Business Environment
  • Digital Marketing Essentials 
  • Professional Development for Marketers 

You will also have the opportunity to take an option module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area; your option module may be a foreign language.

Credit Level 4

Subjects of study include:

  • Developing your Professional Brand 
  • Global Markets
  • Marketing Metrics
  • Marketing Research

Plus two options from: Retail Marketing, Ethics and Social Responsibility in Marketing, Marketing B2B, Marketing Services, Social Media Marketing, Sports Marketing or other areas of business including languages.

Professional experience or Study Abroad year

Between Year 2 and Year 3 you may choose to study English-taught courses for a year at one of our overseas partner institutions. Currently, you can take a Year Abroad studying (or combining work and study) in  Berlin, Copenhagen, Madrid,  Paris, Valencia, and other European locations including Moscow, as well as Brisbane, Melbourne and Sydney (Australia), Japan, Canada and the USA. There are also many opportunities for those with appropriate language skills to study in the local language in France, Germany and Spain, among others.

Alternatively, between Year 2 and Year 3 you can undertake a one-year, full-time business placement as a Professional Experience Year within the UK. Past students have completed placements in a variety of prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the NHS, as well as in smaller businesses.

Credit Level 5

Subjects of study include:

  • Cross Cultural Studies in Marketing
  • International Market Planning and Strategy
  • Marketing Analytics 
  • Marketing Communications

Credit Level 6

Plus two options from: Destination, Cultural and Heritage Marketing, Dissertation, Interactive and Digital Marketing, Managing Brands, New Product Development or other business areas including languages

Professional accreditations

The course gives exemptions from some of the modules included in the CIM (Chartered Institute of Marketing) Graduate Gateway, allowing our graduates to gain the professional marketing qualifications faster. This course is also accredited by The Institute of Direct and Digital Marketing (IDM).

Westminster Plus Electives

As part of your course you may be able to take elective modules. Electives are an exciting opportunity to widen your experience at university and to gain skills and knowledge that will help make you more employable.

Find out about Westminster Plus Electives.

Programme Specification

For more details on course structure and modules, and how you will be taught and assessed, see the programme specification.

Download the Programme Specification

Course Leader

More about me

Jon Pike

Principal Lecturer

After a career in international transport consultancy, Jon re-joined the Higher Education sector in the mid 1990s and was appointed to the full-time staff of Westminster Business School in 1999.  

After a spell as Deputy Course Leader, he was appointed as Course Leader of the internationally renowned Marketing Communications MA. Following six successful years, during which time the course grew, Jon was appointed to be Director of Postgraduate Studies in WBS overseeing and developing full time Masters courses and international students.  

In 2012, he was appointed to a new Faculty role of Director of Internationalization, in which he has led the initiation, development and implementation of a number of programmes, in conjunction with overseas partner Universities and other bodies. 

In addition, he has been responsible for marketing WBS and the University in international market places. During this time, Jon has developed expertise in Trans National Education (TNE), presenting papers at international conferences.  

Jon has a sound understanding of the needs of international students, their learning styles and cultural differences, as well as the ways that curricula can be shaped to account for these differences.

Course Team

Clive Helm - Senior Lecturer
Supin Hussain - Senior Lecturer
Kevin Heffernan - Senior Lecturer
Dr Ejindu Iwelu MacDonald Morah - Lecturer
Anna Zacharewicz - Senior Lecturer
Dr Yang-im Lee - Senior Lecturer
Dr Jose Luis Ruiz-Alba Robledo - Senior Lecturer in Marketing
Dr Felicity Hardley - Senior Lecturer


Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015-16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you'll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course
  • find part-time/vacation, placement and graduate jobs, including voluntary experience
  • find international opportunities to enhance your employability
  • market yourself effectively to employers
  • write better CVs and application forms
  • develop your interview and enterprise skills
  • plan your career with our careers consultants
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year

Find out more about the Career Development Centre.

If you are studying a Bachelor's degree at Westminster Business School, you can choose to take a year's break from your studies in your third year to do a placement.  

A placement year is a great way of gaining practical work experience within an industry relevant to your studies. It increases your confidence and skills, and boosts your employability. It gives you a chance to apply the theoretical techniques you have learnt during your undergraduate degree so far to a real business environment while you work as a member of an established organisation.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardBA (Hons)How you will studyFull-timeHow long you will study3 - 4 years
    Course startsSeptemberDomestic course feesGBP 9250 per yearInternational course feesGBP 13400 per year

Entry requirements

Typical Offer

One of the following (or an equivalent qualification):

  • A levels - BBC 

  • International Baccalaureate - 28 points (minimum)

  • Pearson BTEC Level 3 Extended National Diploma - DMM
  • Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction

In addition to one of the above, you should have:

  • GCSE minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English.

If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.

View standard entry requirements

Typical Offer

  • International Baccalaureate - 28 points (minimum)

If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.

More information

International Foundation course

We work in partnership with Kaplan International College London to provide Foundation courses for international students who do not meet our Bachelor's degree entry requirements. For more information visit the Kaplan International College website.

What our students say

Selimira Dimitrova

International Marketing BA Honours

My placement was the best possible start I could have had to my professional life.

The brilliant and creative people on my team taught me so much about work ethic and teamwork. The most memorable moment was when we all went to Trinidad and Tobago, where we were organising a networking event with local professionals and students looking to get into a marketing or technology career. It was a really valuable experience.

Doing my placement helped me to confirm that I want to work in the Marketing field and focus on strategy and helping international brands develop variable products. 

Achille Piana

International Marketing BA Honours

I worked for Bentley Motors in the Sales and Marketing department, with the Retailer Academy Team. I had the opportunity to actively participate in training events and plan for product launches. I took part in a training event in Germany, went to the Geneva Motorshow and met a lot of people from all around the world. This experience opened up many opportunities for the future and raised my skills to a level which would not have been possible if I didn't take a placement year.

What students think about Westminster Business School, London, University of Westminster

    Vanessa De Silva, Management Consultant, Expertise Limited, Bermuda

    Testimonial from Vanessa De Silva, Management Consultant, Expertise Limited, Bermuda, student at Westminster Business School, London
    As an international student I was looking for a Master's program that would offer me an experience and education that I could utilise worldwide. The University of Westminster was a simple choice for me knowing the superior level of education, top quality professors and fabulous location offered. The culturally diverse group of classmates held various levels of professional experience which enriched my learning as we continued to develop and challenge each other.

    Having completed the MA Human Resource Management specialising in Employee Relations I have acquired an education which lead me to a fulfilling career rather than a short-term job. As a Management Consultant in an Employment Services firm I work with local and international clients and have continued to develop my practical experience in employee relations, policy development, recruitment and performance management.

    Andrew Behles, Trainee Chartered Accountant, Nexia Smith & Williamson

    Testimonial from Andrew Behles, Trainee Chartered Accountant, Nexia Smith & Williamson, student at Westminster Business School, London
    As a US national with relatively little experience in international accounting standards and practices prior to beginning the course, the WBS Msc in Finance and Accounting provided me with a useful blend of accounting theory and practice that has well equipped me for securing a job in international audit in the UK upon graduation. And with up to six exemptions from ACCA exams, its easy to see a quick and tangible return on investment.

    Owen Coughlan, RBS Global Banking & Markets

    Testimonial from Owen Coughlan, RBS Global Banking & Markets, student at Westminster Business School, London
    A Distinction in my Masters at the University of Westminster gave me the knowledge and confidence to gain a coveted job in an investment bank. Having a solid grounding in theory combined with practice in my Westminster Business School degree enabled me to take on the added responsibilities I needed to advance my career.

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