Fashion Marketing, MA, University of Portsmouth

the United Kingdom

Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MA	Full-time, Part-time	1 - 2 year	September, January	GBP 0 per year	GBP 0 per year

About Fashion Marketing, MA - at University of Portsmouth

Overview

Are you a self-motivated, independent thinker who loves fashion and research? You can become fashion’s next creative innovator with our MA Fashion Marketing degree that combines the business excellence and artistic innovation of our Business and Law and Creative and Cultural Industries faculties.

You’ll learn the concepts, functions, and processes of fashion-buying and merchandising, alongside marketing management theory and practice, and explore both current and emerging communication practices for fashion and luxury businesses. You’ll gather intelligence and insights from a global and cultural landscape to create captivating marketing strategies and communications that span print, media, and digital platforms. As you build your entrepreneurship skills, you’ll complete an independent final project on a topic you choose.

With opportunities to engage with industry professionals, you'll gain an extensive understanding of brands, sectors, expertise, and innovation topics—preparing you to take part in contemporary fashion conversations after you graduate.

Course highlights

Network with industry professionals from a range of fashion companies
Gather and use global data to inform your marketing decisions
Explore a range of contemporary fashion and business topics
Hear from industry speakers, including guests from Mintel, WGSN, Size? Footwear, Lazy Oaf, Depop, and Burberry
Complete live projects with companies such as Size? Footwear
Build your portfolio with competitions and events, including Graduate Fashion Week, Artsthread, Fashion Revolution, and D&AD
Attend field trips, including to flagship stores and commercial spaces
Gain optional professional qualifications in areas such as Google Analytics and Google Ads
Present your research to a student-led symposium as part of a research-based unit, which can help prepare you for potential PhD study

Career development

Careers this Master’s prepares you for

This course prepares you for graduate employability in the fashion industry. You'll build on the skills and knowledge you gained at undergraduate level and graduate with in-depth subject knowledge, ready to make an impact in the workplace or continue your studies to PhD level.

During the course, you'll build your portfolio through degree work, competitions, and live projects as you learn to showcase your skills and experience.

Graduates of this course could go into areas such as:

fashion marketing management
social media management
digital marketing
consumer and market intelligence
retail management and fashion buying
marketing ethics and sustainability
public relations and brand marketing
entrepreneurial business concepts

Notes about fees for this course

https://www.port.ac.uk/study/masters-and-postgraduate-taught/fees-and-funding

Entry requirements

A second-class honours degree in a relevant subject, or equivalent professional experience and/or qualifications.

Applicants with non-standard qualifications will be invited to attend an interview.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

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Fashion Marketing, MA, University of Portsmouth

Study options for this course

About Fashion Marketing, MA - at University of Portsmouth

Notes about fees for this course

Entry requirements

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Postgraduate pathways and pre-masters at other institutions

Other courses at University of Portsmouth

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