The MSc in Marketing is designed for students with some academic background in Marketing and Management Studies who want to enrich and extend their existing knowledge.
The course allows students to acquire a level of marketing knowledge that can either stimulate a career in marketing or equip them for further academic study (for PhD). The Marketing Division has a growing reputation for international research excellence and quality teaching (as indicated by the 2008 Financial Times rankings, where the School rates among the top ten 'best in marketing.'). The programme aims at depth over breadth and includes a significant tutorial element. The modules in the first semester are designed to provide the foundation for critical in-depth examination of marketing principles and research methods; in the second semester the emphasis is on practice. After this students undertake a dissertation. Particular areas of expertise of marketing staff for dissertation supervision include consumption and consumer behaviour, services marketing, international marketing, not for profit marketing, relationship marketing, and marketing strategy.
- The Business School is a top ten UK business school: Finance, Accounting and Management ranks 6th in the 2009 Independent Good University Guide
- Our Postgraduate Careers Service places third in the UK for career placement success
- We regularly review and update our MSc programmes to ensure that their content is relevant to the changing global business environment
The modules in the first semester of this course provide the foundation for a more detailed examination of marketing principles and practice in the second semester, as well as helping you to analyse existing research in the discipline.
You will study the following core modules in order to develop your knowledge and skills relating to Marketing:
- Marketing Management
- Marketing Theory
- Research Methods
- Consumer Behaviour
- Product Market Strategies
- Further Qualitative Research Methods
- Further Quantitative Research Methods
At least one from:
- Corporate Strategy
- International Marketing
- Management Information Systems
- Marketing Communications
- Marketing Practice
- New Product/Service Development and Management
Please note that all module details are subject to change.
Over the summer period towards the end of the course, you will undertake a 60 credit supervised 20,000 word dissertation on a subject of your choice relating to Marketing; you may have the opportunity to carry this out in collaboration with an external organisation.
The supervised dissertation allows you to develop your own independent research using concepts and techniques from the theoretical and methodological modules.
The MSc in Marketing is taught on a full-time basis over one year.
During this time, you must accumulate 180 credits to qualify for the award of MSc.
120 credits come from modules taught and examined during two 15-week semesters.
Each taught module typically consists of ten 2 or 3 hour sessions. Assessment is a combination of individual essay or group project and written examination.
The remaining 60 credits of this course are allocated to an independent dissertation, which is completed over the summer period for submission in September.