GeneralGain expertise in Business Administration and in one of the following concentrations: Energy Oil and Gas Management; Entrepreneurship and Innovation; Finance and Economics; Human Resource Management; Information Systems and Social Media; Management; Marketing Communications; Public Administration; and Real Estate.Demonstrate knowledge of business processes and an ability to assess industry attractiveness, identify risks and opportunities of doing business in a global environment.Choose and apply appropriate quantitative or qualitative methodologies to analyse problems and utilise modern technological and analytical tools necessary to support decision-making in organisations.Develop leadership and organisational skills towards communicating vision, inspiring employees and promoting innovation and change.Identify and evaluate ethical issues and communicate justifiable resolutions for practical situations.Demonstrate proficiency in communication and develop teamwork skills.
Specific Concentration ObjectivesGain the knowledge, skills and competencies to plan, design, develop and implement advertising, sales promotion, direct marketing, public relations, personal selling and interactive/internet campaigns.Develop an understanding of the importance of integrating the various marketing communication tools.Understand the changes, trends and challenges in the area of marketing communications.Plan, implement and evaluate an integrated marketing communications program.
On successful completion of the programme graduates will be able to be employed in the private and public sector by different types of organisations such as financial service organisations, media companies, advertising agencies, and hotel and tourism organisations. Graduates can also gain employment in the retail and manufacturing sectors.
Access to Further Studies
Upon graduation, students may have direct access to further postgraduate (MBA, MSc, MA, MRes, MPhil and PhD) studies.