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Consumer Analytics and Marketing Strategy, MSc

University of Leeds, the United Kingdom

University of Leeds

Study options for this course

The award How you will study Study duration Course start Domestic course fees International course fees
MScFull-time12 monthsSeptemberGBP 11500 per totalGBP 22000 per total

About Consumer Analytics and Marketing Strategy, MSc - at University of Leeds

The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from Leeds University Business School and School of Geography, you'll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You'll also develop the softer skills to use the results of these analyses to inform decisions about marketing strategy.

Thanks to our connections with businesses worldwide, you'll have access to emerging trends in topics such as consumer behaviour, decision science and digital and interactive marketing. You'll further develop your practical skills with the opportunity to work on a live data project provided by a company.

Academic excellence

This course offers you a rare combination of teaching expertise; the Business School's academic excellence in Marketing alongside world-class teaching from the School of Geography, which draws on the knowledge of the Centre for Spatial Analysis and Policy.

The University of Leeds is a major centre for big data analytics and you'll benefit from affiliation with the UK's Consumer Data Research Centre. The centre aims to make data that are routinely collected by businesses and organisations accessible for academic purposes. Coordinating and analysing this large and complex data has the potential to increase productivity and innovation in business, as well as to inform public policy and drive development.

Read an interview with the academic team to learn more about our expertise and the growing importance of this emerging subject area.

  • Course content

    Core modules will introduce you to a range of analytical methods, ensuring you develop a solid foundation in the essential skills for consumer analytics and marketing strategy.

    You'll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You'll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

    Alongside this, you'll learn how to deploy data to inform decisions about marketing strategy. Marketing modules include marketing strategy, consumer behaviour and direct, digital and interactive marketing. You'll also deliver your own data-driven marketing research project for a company.

    Optional modules allow you to further your knowledge in a related area of interest, either corporate social responsibility, internal communications and managing change, or applied population and demographic analysis.

    By the end of the course, you'll submit an independent project. You can either research a topic in-depth and submit a dissertation, or gain practical experience through a consultancy project working with an external organisation.

    Course structure

    These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

    Year 1

    Compulsory modules

    You'll take nine compulsory modules and a dissertation, which can be a choice of either a research dissertation or a marketing consultancy project.

    • Geographic Data Visualisation & Analysis 15 credits
    • Big Data and Consumer Analytics 15 credits
    • Predictive Analytics 15 credits
    • Applied GIS and Retail Modelling 15 credits
    • Business Analytics and Decision Science 15 credits
    • Consumer Behaviour 15 credits
    • Marketing Research Consultancy Project 15 credits
    • Direct, Digital and Interactive Marketing 15 credits
    • Marketing Strategy 15 credits
    • Dissertation OR Marketing Consultancy Project 30 credits

    Optional modules

    You'll take one further optional module.

    • Applied Population and Demographic Analysis 15 credits
    • Corporate Social Responsibility and Sustainability 15 credits
    • Internal Communications and Change Management 15 credits

    For more information on typical modules, read Consumer Analytics and Marketing Strategy MSc in the course catalogue

    Learning and teaching

    We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

    Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

    Assessment

    Assessment methods emphasise not just knowledge, but essential skills development too. You'll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

  • Applying, fees and funding

    Entry requirements

    A bachelor degree with a 2:1 (hons) in any subject. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required.

    International qualifications

    We accept a range of international equivalent qualifications.

    English language requirements

    IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications.

    Improve your English

    If English is not your first language, you may be able to take a pre-sessional course before you begin your studies. This can help if you:

    • don't meet the English language requirements for your course or
    • want to improve your understanding of academic language and practices in your area of study.

    Our pre-sessional courses are designed with a progression route to the degree programme and are tailored to the subject area. For information and entry requirements, read Language for Marketing (6 weeks) and Language for Business: Marketing (10 weeks).

    How to apply

    Application deadlines

    UK/EU: 31 August 2018

    International: applications received before 31 March 2018 will receive equal consideration. Applications made after 31 March 2018 will be considered on a first-come first-served basis. The latest possible application date for international applicants is 30 June 2018. Should capacity be reached we reserve the right to close any course to new applications before the latest possible application date of 30 June 2018.

    • Apply

    This link takes you to information on applying for taught programmes and to the University's online application system.
     
    If you're unsure about the application process, contact the admissions team for help.

    Documents and information you'll need

    • A copy of your degree certificate and transcript, or a partial transcript if you're still studying
    • Two academic references
    • A personal statement
    • An up-to-date CV
    • Evidence of your English language qualifications, if English is not your first language
    • A letter of sponsorship, if you need one.

    Read about visas, immigration and other information in International students. We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

    Fees

    UK/EU: £11,500 (total)

    International: £22,000 (total)

    Read more about paying fees and charges.

    For fees information for international taught postgraduate students, read Masters fees.

    Additional cost information

    There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more about additional costs

    Scholarships and financial support

    If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances.

    We award a range of scholarships to UK, EU and international students. Scholarships are available to candidates who can demonstrate an excellent academic record and show excellent professional and personal skills.

    There are several scholarships available for this course that you may be eligible to apply for, including:

    • Masters in Marketing International Excellence Scholarship
    • Masters in Marketing UK/EU Excellence Scholarship
    • Dean's Excellence Scholarship (UK/EU and International)
    • Leeds Alumni Bursary and Excellence Scholarship

    Read more about Business School scholarships.

  • Career opportunities

    As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing and/or management.

    Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data.

    The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

    Careers support

    As a masters student you will be able to access careers and professional development support, which will help you develop key skills including networking and negotiating, and put you in touch with potential employers.

    Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.

    You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

    Read more about careers support at the Business School.

    You'll also beneift from advice and guidance from the University's careers centre, even after you graduate.

  • Related courses

    Advertising and Marketing MA
    Business Analytics and Decision Sciences MSc
    Geographical Information Systems MSc
    International Marketing Management MSc
  • Entry requirements

    A bachelor degree with a 2:1 (hons)

    Language requirements
    IELTS 6.5 overall, with no less than 6.0 in any component

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