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Digital Marketing and Analytics with Industrial Placement, MSc, University of Kent

the United Kingdom

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About Digital Marketing and Analytics with Industrial Placement, MSc - at University of Kent

From social media, website management and digital design, digital marketers are an integral part of 21st Century business. They require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

Our CIM-accredited MSc Digital Marketing and Analytics with Industrial Placement course has a strong focus on marketing metrics and a large practical element. It allows you to apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business.

Taking a 12-month industrial placement allows you to gain work experience in the UK or overseas as part of your Master's. While the placements are self-sought, the School offers support through extra-curricular engagement with our dedicated placements team. Opting for this course with a placement takes the length of your course to up to two years.

Watch our Postgraduate Placements video here.

You'll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will finish your master's with a detailed report with the support of a dedicated expert supervisor. At the end of Stage One, you start your Industrial Placement.

See the modules you'll study

~ Aliaa Elshabrawy, MSc Digital Marketing and Analytics, 2020

Learn more about Digital Marketing and Analytics with Industrial Placement, MSc - at University of Kent

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Entry requirements

Contact University of Kent to find course entry requirements.

Fees, Funding and Scholarships at University of Kent

International Scholarships

The University of Kent has a long-standing relationship with Chevening, which has successfully placed scholars from all over the world at the university for many years. Kent is proud to be a Chevening partner, and offers three partner scholarships, in addition to the standard Chevening Scholarships. The University of Kent welcomes applications from all Chevening-eligible countries for any one-year taught master’s degree starting in September 2024, based at our UK campuses. Find out how to apply.

For international students starting a postgraduate taught course in September 2024 at one of our UK campuses, we have several scholarships available. Check if you are eligible to apply and get more information on our scholarship's webpages.  

Here are Scholarships that might be of particular interest:

Student reviews of University of Kent

Find out what students say about University of Kent

Inspirational teaching - Patrique Tanque from Brazil is studying for a BSc in Forensic Chemistry.

“Choosing Kent was an easy decision. The forensic programmes are ranked among the best in the UK and have a high graduate employment rate.

“The teachers bring fresh ideas and up-to-date materials from real cases to enrich the lectures. They are keen to help out and always make sure we are getting plenty of support.

“I was very fortunate to be awarded an International Scholarship, which meant I could dedicate myself to my studies.”

Academic excellence - Stephanie Bourgeois from France is studying for a BSc in Biochemistry.

“I like the approach to teaching here; academics are happy to answer questions and to interact with students. I find the lectures very motivational, they pique your curiosity and for me the exciting bit is going to the library and pursuing the things you are interested in.

“The lecturers at Kent are excellent. You get to know them well and, as you move through the course, they are able to guide you towards projects, ideas or career paths that they think you will like.”

Specialist research - Sally Gao from China is studying for a PhD in Electronic Engineering.

“I have been very lucky with my supervisor, Professor Yong Yan, who is a world-class expert and the first IEEE Fellow in the UK in instrumentation and measurement.

“Professor Yong Yan has helped me to become a better researcher. I am inspired by his novel ideas and constructive suggestions. Under his supervision, my confidence has grown through such milestones as my first set of experiments, writing my first research paper and attending my first conference.”

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