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In a fast-paced, digital world, the task of researching, promoting and selling products and services has never been more challenging. For marketeers seeking to future-proof their businesses, success rests on the ability to harness the latest data-based, service-centred techniques.
Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing combines cutting-edge technologies with traditional marketing. It explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour.
Ideal for ambitious, career-minded individuals, this online MSc will equip you with the skills to promote a career in today’s digital marketing environment.
This 100% online programme offers you access to a diverse range of international industry and faculty expertise, plus a programme of study infused with real-world case studies. The Masters also provides ample opportunity to exchange ideas and establish networks around the world with other forward-thinking marketeers.
CHOOSE YOUR CAREER PATH
To match your career path, the programme features optional courses, including digital, UX, retail and service marketing – a choice of current subjects designed to expand your expertise in today’s marketing techniques.
It’s this career-relevant experience, backed by the prestige of the University of Glasgow, that’s key to unlocking a host of marketing careers, from brand development to marketing management. With an in-depth understanding of the core essentials and latest principles, you can build a brighter future in marketing, be that in a contemporary digital or traditional enterprise.
CURRICULUM KEY FACTS
There are 8 other courses listed from University of Glasgow Online Programmes, University of Glasgow. A selection of these are displayed below: