Marketing Management, MA

University of Europe for Applied Sciences, Germany

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Study options for this course

The award	How you will study	Study duration	Course start	Domestic course fees	International course fees
MA	find out	1 semester	September, March	EUR 820	EUR 10938

About Marketing Management, MA - at University of Europe for Applied Sciences

Today's marketers have to think holistically. Their field is becoming increasingly dynamic and complex. To establish a strong brand image, marketing, technology and PR elements must be closely linked. Thus, companies need professionals with excellent analytical and strategic skills in these disciplines. At the University of Europe for Applied Sciences, we educate you theoretically and practically on how to communicate and how markets, as well as products, are interconnected. This way, you will become a marketing expert that is well-equipped to tackle the demand and challenges of a marketing professional. As a student at UE, we train you to become a leader in marketing management. Case studies, practical projects, and internships with top business partners expand your theoretical education into an integrative and future-oriented learning experience. In addition, you have the option to combine your studies with a part-time job, as your lectures take place from Wednesday afternoon to Saturday evening. Your course leader Prof. Dr. Wolfgang Merkle brings experience from management positions in large corporations such as Otto, Zara, Massimo Dutti or Tchibo to the table. Benefit from his know-how and learn from an experienced marketing leader!

Learn more about Marketing Management, MA - at University of Europe for Applied Sciences

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Entry requirements

Admission requirements for different length of masters: • Fast Track 2 semesters: Bachelor 240 ECTS + 60 ECTS Master • Thesis Focus 3 semesters: Bachelor 210 ECTS + 90 ECTS Master • Industry Placed 4 semesters: Bachelor 180 ECTS + 120 ECTS Master Application requirements (1,1.5 or 2 years): 1. Application form 2. High School Diploma / Certificate 3. Undergraduate degree (Bachelor’s, MBA, or Master) 4. Language Proficiency* (or request to waive**) 5. CV 6. Copy of Passport 7. Letter of motivation 8. Non-EU applicants only: €3,000 deposit (This reservation fee will be deducted from the total amount of study fees) *Language Proficiency: Please note: German taught programmes needs both English / German language certificate • IELTS 5.5 overall • TOEFL iBT72 • TOEFL ITP (paper based) 543 • Pearson Test of English (Academic) 59 • Pearson Test of English (General) Level 1 • Cambridge English Advanced and Proficiency 160 overall • Cambridge Exam First (FCE) • TOEIC Listening/Reading 785, Speaking 160, Writing 150 • PASSWORD 5.5 (no less than 5.0 in each component) • EF SET (50-minute Test) 51 (only for students applying with an MOI letter) • Duolingo 90 **Language Waiver • To request a language test waiver, you must have studied in a country where the official first language is English: • At least nine months in duration • Full-time • Undertaken at a recognised institution where teaching and assessment throughout the course is entirely in English • Has been completed within 2 years of the start date of the course to which you are applying • Medium of Instruction (MOI) should indicate English + EF SET or any accepted English proficiency certificate requested