The programme in Marketing will facilitate the creation and interpretation of new knowledge by the research student, demonstrated through the thesis. The programme comprises a short taught component followed by a longer research phase. Taught modules allow the students to broaden, as well as deepen, their knowledge of research methods at the same time as undertaking their own research and developing a set of transferable professional skills. The taught component is designed to ensure that researchers understand the breath of techniques used in modern social science research. Researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research.
Researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation.