For more information about Marketing at University of Alberta, please visit the webpage using the button above.
Why study Marketing?
Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.
The Marketing program at the Alberta School of Business is built on the strength of our faculty's world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you'll participate in managerial cases, group projects, and market simulations. You'll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.
Why study Business?
The Alberta School of Business offers one of the largest BCom programs in Canada, with five different degree types, 16 majors, and many opportunities for specialization and work experience, including student clubs, business incubators, case competitions, study abroad programs, and more.
Our courses are built around group and project work, and our professors are award-winning teachers and experts in their field who will challenge you to put ideas into practice as you work towards your personal career goals.
Notes about fees for this course
If you are admitted into a new program for Fall 2020 you will receive a tuition guarantee for the total cost of that program. We'd encourage you to check out the cost calculator to review rates for program tuition and an estimate of fees related to living arrangements, health and dental plan, books, supplies and more.
Find out more about the new tuition model and program-based guarantee.
There is no direct entry from high school into the Bachelor of Commerce program (BCom). Students must first complete a year of university in another Faculty or postsecondary institution and take courses in English, Economics, Mathematics and Statistics. Admission to the BCom is competitive based on performance in the required courses and a student's overall academic record.
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