For more information about Business and Marketing Route at University of Alberta, please visit the webpage using the button above.
Why take the Business and Marketing route in Design?
Behind the success of every product, business, and industry are designers working on critical aspects such as advertising, packaging, and product concept and development. The Design program's Business and Marketing route gives you access to courses in the School of Business, including economics, accounting, marketing, and consumer studies. With an increased understanding of market and consumer behaviors, you will be better able to analyze, interpret, and strategize for success as a designer.
Why study Design at the University of Alberta?
Designers create innovative solutions for industry and community that shape how our world looks and functions, from information design and environmental signage to the design of medical assistive devices. Our Bachelor of Design degree in the Faculty of Arts, one of the most innovative of its kind in North America, focuses on socially responsible and sustainable design in the areas of Industrial Design and Visual Communication Design. In addition to a specialization, you may choose one of the following program routes: Business and Marketing, Engineering, Social Sciences, or General Route.
Notes about fees for this course
If you are admitted into a new program for Fall 2020 you will receive a tuition guarantee for the total cost of that program. We'd encourage you to check out the cost calculator to review rates for program tuition and an estimate of fees related to living arrangements, health and dental plan, books, supplies and more.
Find out more about the new tuition model and program-based guarantee.
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