About Commerce Economics and Entrepreneurship, BSc - at Tio Business School
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The world of online marketing is looking for you! As an enterprising professional, you will respond to needs and trends in the national and international market and devise successful campaigns for businesses like Coolblue. After obtaining the Commerce Economics and Entrepreneurship bachelor's degree, you know how to give online and offline sales a boost, both in SMEs and for a multinational.
You might, for example, work as an account manager, online marketer, communication consultant or sales manager. Or start your own online business!
The industry
Online business is booming; there are more than 14 million online shoppers in the Netherlands alone. And according to Thuiswinkel.org, they account for almost 31 billion euros in turnover per year. This obviously creates a great need for e-commerce professionals! By the time you finish your study programme, you’ll know how to deliver a big boost to online and offline sales. You will build a large e-commerce network thanks to Tio’s partnerships with the Thuiswinkel.org sector organisation and lecturers who work in the industry.
Best Commerce Economics degree programme
For six years in a row, the Higher Education Study Guide has named our Commerce Economics and Entrepreneurship programme as the best bachelor programme in Commerce Economics. The programme has also consistently earned the highest scores in the National Student Survey for years. And the Elsevier survey on ‘Best Study Programmes 2021’ awarded the study programme a gold medal as well.
Associate degree
Do you want to earn an Associate degree in Commerce Economics and Entrepreneurship? That too is possible!
Study Programme
This study programme focuses on sales and e-commerce. Marketing and management and entrepreneurship will play an important role as well.
You will also complete modules related to professional development and practice-oriented research (see page 21 to learn more). You will attend inspiring masterclasses, go on an international study trip and make many choices for yourself. You can take one or two minors or do an internship with a world-famous company.
International experience
International experience is important, which is why you will complete at least one study component abroad. You can opt to do your (final) internship abroad or study at a partner university.
Modules
Sales
You will learn to sell like a pro and know how to build and maintain a good relationship with your customers. You will learn about sales processes and refine your sales pitch and sales skills during the Sales Week.
- Sales skills
- Introduction to sales and account management
- Advanced sales and account management
- English
- Online sales
- International sales
- Sales processes
Marketing and e-commerce
Learn how to develop a product or service, successfully market it online and offline and obtain your Google certification. You will follow the latest trends and developments closely and learn how to capitalise on new opportunities for your business. During the project week, you will also gain an introduction to website optimisation.
- Search engine marketing
- Introduction to e-commerce
- Law and ethics
- Web design and web tools
- Branding
- Advanced e-commerce
- Marketing communication
- Strategic e-commerce
Management and entrepreneurship
You will develop your management and entrepreneurial skills and learn how to use your qualities to make a real difference for your clients and partners. You will also learn to work with management information and know how to use this data to your advantage.
- Operations
- Marketing
- Digital marketing
- Finance
- Entrepreneurship
- International strategic management
Professional and personal development
During your study programme, you will develop professionally and personally. For example, by working on your communication skills such as presenting, conversation techniques, storytelling and writing. You will also complete a module on intercultural communication and work on a personal development plan. As part of this, you will practise reflecting, giving feedback and learning to deal with stress, while also taking an in-depth look at time and project management.
Practice-oriented research
Through practice-oriented research you develop an investigative approach through which you improve your professional skills. You learn how to give advice, make recommendations and design a plan or product. You will also learn how to devise solutions together with others for challenges that arise in practice. What are the exact requirements? What information do you need? And how do you collect that input in a good way?
Bachelor’s degree in 3 or 4 years
Ambitious students can obtain a bachelor’s degree at Tio in just three years. If you achieve satisfactory results in the first year, you may qualify for the accelerated bachelor course. In the three-year course, both internships will take place during the summer and this will shorten your summer holiday. Students who opt for the four-year program will be able to enjoy summer holidays (with the exception of the first year) and can also participate in the grand international Tour, which gives students the opportunity to study abroad at Tio’s partner universities for two semesters. Upon completion of the bachelor’s degree, you may carry the internationally recognized title Bachelor of Science (BSc).
Learn more about Commerce Economics and Entrepreneurship, BSc - at Tio Business School
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