International Marketing Management (MSc)

Surrey Business School, University of Surrey the United Kingdom

For more information about International Marketing Management at Surrey Business School, University of Surrey, please visit the webpage using the button above.

The award
MSc

How long you will study
12 Months

Domestic course fees
find out

How you will study
full-time

Course starts
September

International course fees
find out

All study options

About International Marketing Management at Surrey Business School, University of Surrey

A famous American writer on management, Peter Drucker, wrote that businesses only need to have two functions: marketing and innovation. Their essential business is to create customers. International marketing management is therefore an ideal preparation for a career in global management in the twenty-first century.The MSc International Marketing Management, in the University of Surrey’s Surrey Business School, will provide you with a comprehensive framework for understanding international marketing. It will provide you with knowledge of the theory, concepts, issues and practice of international marketing. It identifies processes, contexts and influences associated with international marketing strategies, develops your appreciation both of strategies and plans for different economies and of the implications, monitoring and control of the international marketing process. The modules consider a wide range of issues in the international marketing field and you will gain an excellent understanding of research and statistics for management. We enjoy close relations with the local branch of the Chartered Institute of Marketing (CIM) and host one or two of their functions each year, which our students are encouraged to attend.

Study options for this course

  • The award How you will study How long you will study Course starts Domestic course fees International course fees
  • The awardMScHow you will studyFull-timeHow long you will study12 months
    Course startsSeptemberDomestic course fees find outInternational course fees find out

Entry requirements for this course

Contact Surrey Business School, University of Surrey to find course entry requirements.

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